Par Equity

Investing in the North

The brief

Launch the news that Par Equity has just launched its £100m venture fund, showing its goal to boost innovative technology companies with high-growth potential in the North of England, Northern Ireland and Scotland.

The approach

Working with a number of stakeholders involved in the creation of the fund, including Scottish National Investment Bank, British Business Investments and Strathclyde Pension Fund, we created media strategy that reached national, tech and business media as well as local Scottish journalists. 

Sharing the news under embargo, we offered discussion time with Par Equity’s Managing Partner, Paul Munn and discuss the current landscape of fundined interviews with the likes of TechCrunch, Sifted and City AM - all of which went live on launch date. We also secured Par Equity’s Partner, Andrew Noble, a spot on Ian King’s Business Live to g in the north and the impact of the fund. 

As the embargo lifted, we continued to reach out to further business, tech and Scottish media. The result - coverage across multiple platforms to show its impact, and relationships developed with key media that we continue to nurture.

The results


Pieces of coverage across a range of national, business, tech and Scottish media


Total reach


Pieces of national coverage


Pieces of Scotland based media