Par Equity

Investing in the North
The brief
Launch the news that Par Equity has just launched its £100m venture fund, showing its goal to boost innovative technology companies with high-growth potential in the North of England, Northern Ireland and Scotland.
The approach
We partnered with Par Equity to elevate its profile as a top venture capital firm in the North of the UK and Scotland, while showcasing the incredible talent and high-growth technology firms in the region.
Our strategy combines data-driven storytelling, thought leadership, and profiling key team members to address regional investment imbalances. Alongside highlighting Par Equity’s support for deep-tech innovators, we spotlight its portfolio of industry game-changers to attract national and regional attention.
A key highlight was the development and launch of the ‘Northern Lights’ report, created in partnership with Beauhurst to engage limited partners, VCs, CVCs, and angels. This initiative positioned Par Equity as a champion of northern innovation while reaching key investor audiences.
The results
271
1.7bn
18
#1


