MYNE

Launch MYNE to the UK audience, positioning the co-ownership platform as the smarter way to own a dream holiday home in Europe.

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To launch MYNE in the UK and build awareness of the business and unique property model, Words+Pixels developed a strategy around establishing trust through storytelling and educating consumers on the new category and opportunity to own property in a hassle-free way.

We developed a press office targeting families, high flyers and empty nesters that combined data stories, case studies and features for lifestyle, property and travel media, supported by profiling of the co-founder within European business and tech media.

To leverage peak summer holiday interest, we commissioned a report looking at introducing holiday home co-ownership to mainstream media, and positioning MYNE as a leader and smart alternative to traditional holiday home ownership.

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