Mollie

PR agency London

Empowering ecommpreneurs

The brief

Disrupting the UK payments market: how Mollie challenged traditional financial service providers to be regarded as a fintech pioneer

The approach

Our approach is to position Mollie as trusted Fintech experts using senior thought leadership and leveraging their news, to build credibility and authority.

In support of this we developed a consistent pipeline of relevant and impactful media coverage to showcase Mollie and drive sales - from mainstream national, broadcast, SMB/business and financial/payments trade media. This approach has generated coverage in a broad spectrum of business, retail and fintech outlets including Yahoo Finance, Tech.eu, Retail Times, InternetRetailing - to name a few.

The results

101

Pieces of coverage

70

Pieces of coverage in top tier industry titles

37m

Total audience reach

89%

Spokesperson inclusion