Mollie

Empowering ecommpreneurs

The brief

Disrupting the UK payments market: how Mollie challenged traditional financial service providers to be regarded as a fintech pioneer

The approach

Our approach is to position Mollie as trusted Fintech experts using senior thought leadership and leveraging their news, to build credibility and authority.

In support of this we developed a consistent pipeline of relevant and impactful media coverage to showcase Mollie and drive sales - from mainstream national, broadcast, SMB/business and financial/payments trade media. This approach has generated coverage in a broad spectrum of business, retail and fintech outlets including Yahoo Finance, TechRound, Retail Times and TechEU - to name a few.

The results

59

Pieces of coverage

33

Pieces of coverage in tier one media titles

13.8m

Total audience reach

98%

Spokesperson inclusion

Mollie

Boutique Consultancy