Honest

Honest is the network doing mobile right.

The brief

Becoming part of the telecomms revolution and proving that there’s a better way to do mobile – for both people and the planet.

The approach

We set out to showcase Honest Mobile as a forward-thinking alternative to the ‘big four’ legacy networks (O2, Vodafone, Three, and EE), driving awareness and consideration for its innovative SIM products. Our approach focused on educating audiences about the brand’s unique value - doing right by both people and the planet.

Through a combination of company news, business profiling, thought leadership, and strategic industry commentary, we elevated Honest Mobile’s voice in national, lifestyle, and specialist tech media. This multifaceted strategy not only differentiated the brand but also highlighted its role in the telecoms revolution.

The results

64

Pieces of coverage

140%

Increase in share of voice

35%

Backlink inclusion in coverage

100%

Increase in web traffic at key PR campaign moments

Honest

Boutique Consultancy