FRAMELESS: In Bloom

Making FRAMELESS the must-visit destination for immersive experiences that supports emotional wellbeing.

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To demonstrate art and immersive experiences' transformative power in supporting emotional wellbeing, we worked with FRAMELESS to launch In Bloom: An Emotional Topography - a groundbreaking three-month residency, merging digital art and music, centred around helping audiences explore and reflect on their emotions and feelings.

We brought on board DJ and Producer Woody Cook, a passionate advocate for music's role in improving mental health, to work in collaboration with digital artist Cem Hasimi to create an immersive experience that transformed invisible emotions into vivid, shifting landscapes. Hasimi's digital artwork, alongside Cook's original soundscape, led audiences through a series of emotional states, from anxiety to joy, ultimately encouraging visitors to look inward and offer a powerful new way to see and understand their emotions.

To further align the residency with mental wellbeing, we facilitated an exclusive launch at FRAMELESS on World Mental Health Day, inviting media and influencers down to experience a first look at the art and soundscape ahead of it launching to the public.

The campaign was positioned as part of FRAMELESS' ongoing commitment to champion emerging artists, and the timing around World Mental Health Day amplified the message that creativity and the arts play a vital role in uplifting, connecting, and inspiring people of all ages.

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