FRAMELESS - Art of Expression

Making art more accessible and relevant to young people.

‍

Almost half of young people don’t think that historical art is relevant to their modern lives and over a quarter think art galleries can be intimidating.

To remove the stigma around accessibility to art, we worked with FRAMELESS, the UK's largest immersive art experience, the Mayor of London’s Violence Reduction Unit (VRU) and London-born spoken word artist, poet and rapper, George the Poet (GTP) to launch Art of Expression - a pioneering initiative to make art more accessible and relevant to young people.

We worked closely with George The Poet and members of the VRU’s Young People’s Action Group to create a series of original spoken word pieces that retold the story of some of the most famous artworks ever created. From Rembrandt's The Storm on the Sea of Galilee to Hokusai's The Great Wave or Munch’s The Scream, the reinterpretations aimed to breathe new life into classic masterpieces, connecting them to the real-world challenges young people still face today, all of which will visitors could hear in the FRAMELESS Galleries this summer.

We facilitated an intimate spoken word workshop at FRAMELESS, with George the Poet supporting the VRU’s young people through their writing process in the form of an intimate spoken word workshop at FRAMELESS. It helped them to create spoken word based on what they saw in the Galleries. The initiative came together with an exclusive live performance of the spoken word pieces by George the Poet and young people from the VRU at FRAMELESS.

To showcase the longevity of the campaign, FRAMELESS also hosted a series of drop-in workshops throughout summer, where visitors were able to create their own spoken word interpretations of the artworks, led by a selection of outstanding performers and artists from the world of spoken word.

‍