Epowar

Epowar is a women's safety app utilising AI and tracking data to keep you safe when out.

The brief

Increasing awareness of women's safey app, Epowar.

The approach

We worked with Epowar on a probono basis to increase their brand awareness amongst investors. After launching in 2023, Epowar were looking to land some quality pieces of coverage that would position them as a credible business.

Our strategy focused on landing quality pieces of coverage in key titles. We did this through founder profiling, as well as commissioning a small research story that examined the reasons women feel unsafe - whether it's walking alone in the dark, or getting on public transport - in order to highlight the need for better resources.

The results

1

Founder profile in The Times

5

Investor inbounds from PR coverage

1

Exclusive feature with Stylist

30m

Total audience reach

Epowar

Boutique Consultancy