Increasing awareness of women's safey app, Epowar.

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We worked with Epowar on a probono basis to increase their brand awareness amongst investors. After launching in 2023, Epowar were looking to land some quality pieces of coverage that would position them as a credible business.

Our strategy focused on landing quality pieces of coverage in key titles. We did this through founder profiling, as well as commissioning a small research story that examined the reasons women feel unsafe - whether it's walking alone in the dark, or getting on public transport - in order to highlight the need for better resources.

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