DUSK is the free drinks app with an audience of over 800k Gen Z-ers.

The brief

To promote app downloads and establish DUSK as a champion of the revived hospitality sector.

The approach

By connecting brands with venues and consumers, DUSK offers sampling at scale, increasing footfall to bars and redefining how Gen Z’ers interact with the drinks sector in a tough post-pandemic climate.

Words + Pixels used partnerships, company news and thought leadership to position DUSK as a go-to commentator on Gen Z drinking habits and hospitality marketing trends. In less than nine months, the app featured in every leading marketing and drinks vertical medium, with mentions across national media and regional coverage in every city that the app operates in (complete with clear download call-to-actions).

The results


Coverage in all UK cities that DUSK operates in


Oieces of coverage across tech, trade, and consumer titles


Total audience reach


Coverage included a CTA to download the DUSK app