DREO Suite Dreams

Transforming the Shangri-La Hotel into DREO’s “Suite Dreams” media experience to showcase the future of sleep and home comfort tech.

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DREO was preparing for its UK expansion and wanted to connect with top-tier media attending IFA 2025, as well as trusted product reviewers, through a standout experiential activation that demonstrated the real-life benefits of its new range of humidifiers, heaters and fans.

Words+Pixels conceptualised and delivered DREO’s Suite Dreams takeover at the Shangri-La Hotel, transforming guest suites into fully personalised sleep environments. Each journalist received a one-to-one consultation with sleep expert Dr Audrey Tang, who tailored optimal sleeping conditions using DREO’s devices to suit individual needs.

The experience combined education, product immersion and brand storytelling, featuring a keynote, live demonstrations, a networking reception, and curated gift bags. Words+Pixels also led a messaging workshop to refine DREO’s key messages and market positioning.

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