Announcing Different Dog's £10million fundraise to speak to new investors and educate consumers on the fresh dog food category. 

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Different Dog creates tailored fresh food meal plans for dogs and was looking to highlight their growth following a recent fundraise of £10 million. 

Words+Pixels developed a media strategy for the announcement to profile the founders and share Different Dog's story to a range of media. We lent into the regional story surrounding Different Dog as they launched a new facility in Telford to secure a BBC regional radio interview, as well as multiple Shropshire opportunities, which led to the Different Dog founders featuring on the front page of the Shropshire Star newspaper.

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