birdie is a home healthcare platform that’s disrupting the adult social care sector.

The brief

To establish birdie as a thought leader on the issues affecting present and future social care. 

The approach

In the care sector, industry reputation is the key to unlocking growth. So to fulfil its aim of transforming the care experience for both care professionals and those receiving care, birdie first needed to establish lasting brand awareness. We’ve achieved this via a combination of company news, business profiling, thought leadership and strategic industry commentary.

This has prompted frequent features for birdie in trade, national, and business titles - helping to secure growing visibility and trust in the platform. Words and Pixels also played a leading role in birdie’s 2022 LaingBuisson Awards win for Innovation in Health Tech.

The results


Industry share of voice


Audience reach in a six month period


Backlinks to the birdie app


Pieces of coverage in a six month period