Aide is a digital health service that helps patients and their clinicians better understand and manage long-term health conditions, currently affecting over 26m people in the UK.

The brief

To launch Aide in the crowded MedTech space, with coverage targeted to both mainstream media and medical decision-makers. 

The approach

As chronic illness soars in the UK, it’s more important than ever to find solutions for everyone.

Words + Pixels supported the launch of digital health service Aide in October 2022 with the announcement of its pre-seed funding round, securing write-ups in startup, tech, and medical media titles.

As well as gaining mainstream coverage for brand awareness , including an exclusive with iNews about the results of Aide’s NHS pilot study, we’ve sought to position our PR strategy so that it reaches a specific set of decision-makers within the medical industry. Via thought leadership, business profiling, expert commentary and company news, we continue to build Aide’s reputation as a trusted industry leader in long-term health management.

The results


Pieces of coverage in a five month period


Pieces of national coverage


Total audience reach


National exclusive for Aide's NHS pilot