Aide is a digital health service that helps patients and their clinicians better understand and manage long-term health conditions, currently affecting over 26m people in the UK.
To launch Aide in the crowded MedTech space, with coverage targeted to both mainstream media and medical decision-makers.
As chronic illness soars in the UK, it’s more important than ever to find solutions for everyone.
Words + Pixels supported the launch of digital health service Aide in October 2022 with the announcement of its pre-seed funding round, securing write-ups in startup, tech, and medical media titles.
As well as gaining mainstream coverage for brand awareness , including an exclusive with iNews about the results of Aide’s NHS pilot study, we’ve sought to position our PR strategy so that it reaches a specific set of decision-makers within the medical industry. Via thought leadership, business profiling, expert commentary and company news, we continue to build Aide’s reputation as a trusted industry leader in long-term health management.