Who is Pinterest's PR agency?

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Words+Pixels has been appointed as Pinterest's core retained PR agency for the UK and Ireland. 

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Words+Pixels has been appointed Pinterest's core retained PR agency for the UK and Ireland - leading earned media.

The brief spans consumer, B2B and corporate media relations - shaping the earned media strategy behind how the platform shows up in the conversations that matter most, both to its users and to the advertisers deciding where to put their money next.

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Why Pinterest felt like the right fit 

The platform is in a strong position by any measure - 631 million monthly active users, more than $1bn in revenue in Q1 2026, a Gen Z audience that now makes up over half its user base, and UK brand partnerships with Dove, Levi's and John Lewis. But the thing that made this feel like our kind of brief was the values behind them.

Pinterest is one of the only platforms at scale that people genuinely say makes them feel better. At a time when most of the internet is pulling in the opposite direction, that's not just a nice brand positioning - it's a genuinely compelling story to tell.

As our MD Oli Bradley put it when the news broke in PRWeek: 

"This is exactly the kind of brief we exist for: a brand redefining a category, in a sector that needs positivity now more than ever. It was clear throughout the process that they wanted an agency that would be an extension of their team and shape what happens next together."

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Why Words+Pixels 

We work with brands that have something real to say - Red Bull, PUMA, Lime to Hims and more. It's brands at a genuinely interesting moment, with a story that deserves to be told properly.

The industry has noticed. We're named among PRWeek's Agencies to Watch in 2026, ranked 6th fastest-growing agency in the PRWeek UK Top 150 Consultancies, recognised as one of PRovoke Media's 50 Best Agencies in the UK, and listed in the FT1000 as one of Europe's fastest-growing companies - two years running. PRovoke summed it up best: "a challenger agency doing great work." 

Pinterest joining that roster feels right. We're looking forward to proving why.

If you're a brand with a story worth telling, get in touch. 

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Why digital platforms work with us

Whether you're launching a new digital platform, scaling a consumer technology business or helping brands connect with audiences in new ways, getting noticed isn't enough.

People need a reason to care.

We've helped organisations across consumer technology, social media, marketing technology and the creator economy build credibility, spark conversations and earn meaningful coverage, including Pinterest, Hootsuite and more.

We help brands:

• Launch new products and features
• Build trust with consumers and businesses
• Earn national and industry media coverage
• Shape conversations around digital trends
• Position leaders as trusted industry voices
• Turn complex technology into stories people care about

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FAQ's: PR for digital platforms

1. Who is Pinterest's PR agency in the UK?

Words+Pixels is Pinterest's core retained PR agency for the UK and Ireland, handling consumer, B2B and corporate media relations.

2. When did Pinterest appoint Words+Pixels?

Pinterest appointed Words+Pixels in May 2026, as reported exclusively by PRWeek.

3. What does Words+Pixels do for Pinterest?

We lead earned media strategy and spokesperson positioning for Pinterest UK and Ireland, working with UK comms lead Jess Brand to build the brand's presence with consumers, media and advertisers.

4. What other brands does Words+Pixels work with?

From Red Bull and PUMA to Back Market, Hootsuite, Lime, Hims and Just Eat for Business - the through-line is brands at an interesting moment, not a sector or budget bracket.

5. Does Words+Pixels work with other social media or tech platforms?

Yes - including Hootsuite in social media management, bringing the same earned-first approach to platform brands navigating growth and change.

6. Does Words+Pixels handle PR across the UK and wider Europe?

Mostly UK and Ireland-focused, but we support brands with international ambitions, working alongside global and pan-European comms teams like Pinterest's.

7. Why do social media and tech brands choose Words+Pixels?

Because we build stories, not just headlines - recognised in PRWeek's Agencies to Watch 2026, the PRWeek UK Top 150 Consultancies, and PRovoke's 50 Best Agencies in the UK.

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