Is my puppy normal? This is one of the most common questions new dog owners ask themselves.
Many first-time dog owners thought their puppy would be the perfect companion. The illusion is soon shattered when the reality kicks in... queue the potty training, teething, and 'naughtiness’. Having a puppy is hard work, but people don’t realise.
This knowledge gap presents a problem and adding to the pressure on shelters. We found that one in four owners would actually give up their pup, simply for acting like a puppy...
With 3.2 million dogs bought during the pandemic, we needed to highlight this issue and educate owners.
Our campaign shone a light on all the aspects of having a puppy that you don’t see on social media and encouraged owners to consider what it takes to bring a puppy home before they commit.
Working with puppy training experts, the campaign not only highlighted the reality of having a new pup, but also asked owners to share their puppy’s ‘normal’ behaviour using the hashtag #IsMyPuppyNormal to open the discussion around what it’s really like.
Head of General Sports & Event Communications, Red Bull
VP Marketing, Karma
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