We launched Europe's leading artisan workshop community Wecandoo in the UK
To launch Wecandoo in the UK market, showcasing its previous success across Paris, Brussels and Amsterdam, whilst applying a bespoke localised approach to win over consumers and media in London.
To introduce the UK market to Wecandoo and its USPs, we set about delivering a number of high-quality, story-telling features with consumer and business titles. By landing interviews with MailOnline and Maddyness and the brand’s co-founder, we began seeding the business story and driving awareness and credibility ahead of the official launch.
To officially launch to consumers, we supported Wecandoo’s UK launch event, by driving anticipation and attendees with a range of consumer lifestyle pre-event listings coverage. With the consumer guest list growing, we also invited top-tier lifestyle media and social media influencers to attend and immerse themselves in the Wecandoo world. Conducting interviews with brand spokespeople and reviewing workshops on-site, we built up credible relationships that landed the brand a suite of future coverage, as well as quality social content and engagement from influencers.
With initial awareness growing, we continued to deliver news coverage and relevancy by tapping into London-centric seasonal hooks and cultural trends, keeping Wecandoo front-of-mind.