To launch Wecandoo in the UK market, showcasing its previous success across Paris, Brussels and Amsterdam, whilst applying a bespoke localised approach to win over consumers and media in London.

With the UK craft market booming, we launched Wecandoo in the UK market and continue to work with them on a retained press office.

Our strategy focused on driving brand awareness as a new player, landing key messages within media, and aligning the brand with relevant cultural moments. A lot of this centred around storytelling, particularly of the amazing artisans that they work with to list on their platform. Our sub-focus was driving traffic during key consumer moments like Black Friday and Christmas, amplifying the brand’s reach through influencer and media reviews.

We successfully ran multiple media events at workshops, overseeing the end-to-end production, which includes planning, managing and cohosting the events.