WHEREBY

Whereby is the super simple way to connect over video

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THE BRIEF

To educate the media about Zoom challenger Whereby, and its mission to help people host better virtual meetings.

How we approached it

Whereby is committed to flexible, happiness-driven working habits and helping people host better meetings. And yes, sometimes that means not having a meeting at all.

To spread the message that ‘no meetings are better than bad’ meetings, we helped overworked journalists across the UK enjoy “freedom day”, just like everyone else. We sent various members of the media life-sized, cardboard cut-outs of themselves to place in front of their laptops and fake their video meetings while they worked from home. They got the day off, and Whereby sparked some conversations around better meeting etiquette in this playful, tongue-in-cheek campaign.

The results

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  • 10 journalists from top tier media titles engaged with the brand
redbull

Through W+P’s impressive network, they provided incredible opportunities to tell our story, creating those ‘wow’ moments that got people talking globally.

The results were incredible – they achieved vast earned media reach that set the media agenda. Ultimately, this provided me the ultimate success metric, linking the brand to a wide variety of new consumers. 

 

Matthew Radmanovich
Head of General Sports & Event Communications, Red Bull

karma

“Karma’s media coverage has quadrupled since the first month of our collaboration. The whole team has always been very available and dedicated to our business needs” 

 

Julien Flandre
VP Marketing, Karma

seedlegals

“I've engaged many PR companies over the years, it's always a great sales presentation followed by an expensive ongoing retainer. W+P is delightfully and refreshingly different, it's as if the team are a part of ours.

I hope others don't find out just how good W+P is, we really want to keep them all to ourselves” 


Anthony Rose
CEO, SeedLegals

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