Vectorious is a Tel-Aviv based startup transforming heart failure treatment with the world's first in-heart microcomputer.

The brief

To increase UK patient interest in trials for the Vectorious in-heart pressure monitor. 

The approach

Vectorious wanted Words + Pixels to showcase how their invention makes a real difference to patient welfare, by notifying physicians of the earliest indication of heart pressure fluctuations.

To achieve this, we placed patient case studies in the national press, showing first-hand the life-changing benefits that Vectorious microcomputers have had on peoples’ lives. We also positioned senior Vectorious executives as experts, commenting on the rise of remote healthcare and the evolving implantable device industry. And we used key brand features to raise the profile of Vectorious as an innovative, trusted medical business following its FDA Breakthrough (Dec 2020).

The results


Pieces of coverage over a seven month period


Total audience reach


Pieces of coverage for Vectorious' FDA breakthrough


Pieces of national coverage