Vectorious
Vectorious is a Tel-Aviv based startup transforming heart failure treatment with the world's first in-heart microcomputer.
The brief
To increase UK patient interest in trials for the Vectorious in-heart pressure monitor.
The approach
Vectorious wanted Words + Pixels to showcase how their invention makes a real difference to patient welfare, by notifying physicians of the earliest indication of heart pressure fluctuations.
To achieve this, we placed patient case studies in the national press, showing first-hand the life-changing benefits that Vectorious microcomputers have had on peoples’ lives. We also positioned senior Vectorious executives as experts, commenting on the rise of remote healthcare and the evolving implantable device industry. And we used key brand features to raise the profile of Vectorious as an innovative, trusted medical business following its FDA Breakthrough (Dec 2020).
The results
21
60m
9
4
