THE BRIEF
Vectorious is transforming heart failure treatment with the world's first in-heart microcomputer, allowing physicians unprecedented access to the earliest indication of heart pressure changes. The team came to us hoping to increase UK patient interest in their in-heart pressure monitor trials and showcase the impact of their industry-changing technology on patient welfare.
How we approached it
We placed patient case studies in the national press, showing first hand the life-changing benefits of Vectorious’s product.
We also helped Vectorious executives comment on the rise of remote healthcare and implantable device industry in national and trade press.
Following its FDA breakthrough, we raised the brand’s profile as an innovative, trusted medical business through features.
The results
- Secured coverage showcasing the incredible innovation, including its FDA breakthrough device designation
- Positioned its V-Lap as a ‘device to disrupt healthcare’
- Used global case studies to showcase its lifesaving impact
“Through W+P’s impressive network, they provided incredible opportunities to tell our story, creating those ‘wow’ moments that got people talking globally.
The results were incredible – they achieved vast earned media reach that set the media agenda. Ultimately, this provided me the ultimate success metric, linking the brand to a wide variety of new consumers.”
Matthew Radmanovich
Head of General Sports & Event Communications, Red Bull
“Karma’s media coverage has quadrupled since the first month of our collaboration. The whole team has always been very available and dedicated to our business needs”
Julien Flandre
VP Marketing, Karma
“I've engaged many PR companies over the years, it's always a great sales presentation followed by an expensive ongoing retainer. W+P is delightfully and refreshingly different, it's as if the team are a part of ours.
I hope others don't find out just how good W+P is, we really want to keep them all to ourselves”
Anthony Rose
CEO, SeedLegals
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