Red Bull Paper Wings is an incredibly unique competition.
With striking visuals and feats of sporting prowess mixed with aerodynamics, it’s not something Red Bull is known for.
Our series of photo opportunities at the UK National Final was a surefire way to ensure we got the UK talking.
Leaning on the human stories of the contestants we highlighted how some of the UK’s up-and–coming (paper) airplane throwing talent got involved in such a unique sport.
We invited media and influencers to the UK and international final in Salzburg where the athletes competed against the rest of the world, and announced the incredible group of finalists.
Head of General Sports & Event Communications, Red Bull
VP Marketing, Karma