THE BRIEF
Generate global awareness of the unique Red Bull Rubik’s Cube World Cup in mainstream media with an international influence.
How we approached it
Most people struggle to solve one side of a Rubik’s Cube, let alone complete the iconic puzzle in fewer than four seconds.
So, we focused on the unique human interest stories of professional ‘cubers’ by finding out about their personal lives, motivations and strategies to create a suite of assets for the media.
Working with the Reuters editorial team, we shot exclusive content packages to launch the competition, and followed this with a series of strategically placed interviews in key global outlets.
While the global finals took place digitally, we set up a UK ‘hub’ to offer media the chance to meet cubers face-to-face, watch the athletes compete, capture their own content and enjoy a mini Rubik’s Cube cake.
The results
- Secured an exclusive editorial content package with Reuters
- Secured 296 pieces of coverage in high-reach international titles such as The Guardian, CNN, BBC News, Channel 4 Online, Steph’s Packed Lunch and Independent.co.uk
- Provided event access for national broadcast media including ITV News and Joe.co.uk
“Through W+P’s impressive network, they provided incredible opportunities to tell our story, creating those ‘wow’ moments that got people talking globally.
The results were incredible – they achieved vast earned media reach that set the media agenda. Ultimately, this provided me the ultimate success metric, linking the brand to a wide variety of new consumers.”
Matthew Radmanovich
Head of General Sports & Event Communications, Red Bull
“Karma’s media coverage has quadrupled since the first month of our collaboration. The whole team has always been very available and dedicated to our business needs”
Julien Flandre
VP Marketing, Karma
“I've engaged many PR companies over the years, it's always a great sales presentation followed by an expensive ongoing retainer. W+P is delightfully and refreshingly different, it's as if the team are a part of ours.
I hope others don't find out just how good W+P is, we really want to keep them all to ourselves”
Anthony Rose
CEO, SeedLegals
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