RED BULL

Red Bull Rubik’s Cube World Cup is the world’s most intriguing mind challenge

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THE BRIEF

To make the Red Bull Rubik’s Cube World Cup 2020 the most talked-about championship in a year with no sporting events.

How we approached it

For the first time ever, the Red Bull Rubik’s Cube World Cup went digital, opening up the competition to a global audience.

To capture the imagination of anyone that’s ever tried to complete the infamous toy we set out to inspire millions by teaming up with one of the world’s best Rubik’s Cube artists to build the world’s largest mosaic made in less than 24 hours.

Depicting the Greek God Atlas, the incredible creation was made from 6,111 real Rubik’s Cubes in just 16 hours, in an ode to the world’s largest competitive cubing showdown. Leading a fully integrated global PR campaign, we created original video content and imagery remotely and sparked an international conversation.

The results

cnn
reuters
bbc-news
fox-news
observer
the-times
  • Over 700 pieces of coverage across 34 countries

  • 1M organic social media reach

  • Second most viewed content on BBC News
redbull

Through W+P’s impressive network, they provided incredible opportunities to tell our story, creating those ‘wow’ moments that got people talking globally.

The results were incredible – they achieved vast earned media reach that set the media agenda. Ultimately, this provided me the ultimate success metric, linking the brand to a wide variety of new consumers. 

 

Matthew Radmanovich
Head of General Sports & Event Communications, Red Bull

karma

“Karma’s media coverage has quadrupled since the first month of our collaboration. The whole team has always been very available and dedicated to our business needs” 

 

Julien Flandre
VP Marketing, Karma

seedlegals

“I've engaged many PR companies over the years, it's always a great sales presentation followed by an expensive ongoing retainer. W+P is delightfully and refreshingly different, it's as if the team are a part of ours.

I hope others don't find out just how good W+P is, we really want to keep them all to ourselves” 


Anthony Rose
CEO, SeedLegals

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