Red Bull UK

The world's paper airplane championship

The brief

To make Red Bull UK's Paper Wings competition the most talked about event in London.

The approach

With striking visuals and feats of sporting prowess mixed with aerodynamics, it’s not something Red Bull is known for. Our series of photo opportunities at the UK National Final was a surefire way to ensure we got the UK talking.

Leaning on the human stories of the contestants we highlighted how some of the UK’s up-and–coming (paper) airplane throwing talent got involved in such a unique sport.

We invited media and influencers to the UK and international final in Salzburg where the athletes competed against the rest of the world, and announced the incredible group of finalists.

The results