For the first time ever, the Red Bull Rubik’s Cube World Cup went digital, opening up the competition to a global audience.
To capture the imagination of anyone that’s ever tried to complete the infamous toy we set out to inspire millions by teaming up with one of the world’s best Rubik’s Cube artists to build the world’s largest mosaic made in less than 24 hours.
Depicting the Greek God Atlas, the incredible creation was made from 6,111 real Rubik’s Cubes in just 16 hours, in an ode to the world’s largest competitive cubing showdown. Leading a fully integrated global PR campaign, we created original video content and imagery remotely and sparked an international conversation.
Head of General Sports & Event Communications, Red Bull
VP Marketing, Karma