Raptor is an award-winning student marketing agency based out of London, which works with the likes of Deliveroo, Nando’s, Tinder, and Twitch.

The brief

To position Raptor as an innovative and progressive agency, attracting a new wave of clients. 

The approach

We focused on highlighting Raptor’s approach to student relations, with the aim of growing their team of student brand ambassadors and sharing the company’s available initiatives (such as the Raptor Academy, which allows members a behind-scenes look at a live marketing campaign).

We executed this strategy via a number of different tactics, including founder profiles, highlights from Raptor campaigns and the creation of industry insight within marketing media titles. We also zeroed in on Raptor brand ambassadors, using their knowledge to position Raptor as the leader in Gen Z trends.

Marketing Manager Emily Lowes says: “It’s been fantastic working with Words + Pixels to shine a light on the incredible campaigns we’ve been creating and build a profile for our student brand ambassadors. The team are always proactively engaging with our industry and have created incredible opportunities that truely align with our brand. We couldn’t think of anyone better to support these initiatives than the team at Words + Pixels - they understand the business and how we work and we’re really excited to continue the relationship.”

The results


Pieces published in a six month period


Student ambassadors


Total audience reach


Interview on a leading marketing podcast