Poplar Studio

Poplar Studio is the leading AR and 3D creative platform for marketing and eCommerce.

The brief

To raise visibility for Poplar Studio’s portfolio of AI tools in the competitive retail space.

The approach

We worked with Poplar Studio and its CEO David Ripert for two years, driving awareness of the platform among retailers and brands, and positioning David as an expert on retail AR and developing technology.

We created a highly targeted strategy to build Poplar Studio’s presence through a combination of well-positioned thought leadership articles, reactive commentary, company news, business profiling and case study features. 

Co-founder David Ripert says:Working with Words + Pixels showed me the power of PR through the inbounds we received from, not only just potential client leads, but also investors and other startups - including people reaching out after my interview with The Times.”

The results


Pieces of coverage over a two year period


Total audience reach


Pieces in key retail trade titles


Piece of BBC commentary on holograms