THE BRIEF
OurPeople recognises that employees are companies' secret weapons. Its secure internal communications platform ensures employees have everything they need to succeed. The team came to us looking to drive business awareness in the UK and showcase their expertise, differentiating them from large-scale competitors.
How we approached it
We released company news with strategic announcements to the technology and business press, demonstrating OurPeople’s rapid growth and success.
To showcase OurPeople’s offering, we highlighted how its technology improves team connectivity and boosts engagement levels.
Using relevant topics, like deskless worker connectivity and remote communication, we secured profiles for OurPeople’s founders and CEO in the national and business press.
The results
- PR has now become OurPeople’s #1 source of new business leads
- Announced Series A funding in TechCrunch, followed by tech and trade media hits
- Delivered sustained, quality media coverage for over two years and counting
“Through W+P’s impressive network, they provided incredible opportunities to tell our story, creating those ‘wow’ moments that got people talking globally.
The results were incredible – they achieved vast earned media reach that set the media agenda. Ultimately, this provided me the ultimate success metric, linking the brand to a wide variety of new consumers.”
Matthew Radmanovich
Head of General Sports & Event Communications, Red Bull
“Karma’s media coverage has quadrupled since the first month of our collaboration. The whole team has always been very available and dedicated to our business needs”
Julien Flandre
VP Marketing, Karma
“I've engaged many PR companies over the years, it's always a great sales presentation followed by an expensive ongoing retainer. W+P is delightfully and refreshingly different, it's as if the team are a part of ours.
I hope others don't find out just how good W+P is, we really want to keep them all to ourselves”
Anthony Rose
CEO, SeedLegals
Unit 51-54 Maltings Place
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