THE BRIEF
Ocushield provides medically-rated blue light blocking screen protectors, tackling the detrimental effects caused by the overuse of screens. They came to us looking to drive sales of their screen protectors and position their CEO Dhruvin as one of the UK’s leading experts in optometry.
How we approached it
- Commented on the potential health issues of working from home during the pandemic in the national press
- Targeted HR and wellbeing press with thought leadership around maintaining a safe work environment
- Showcased the effectiveness of the screen protector through product placement in national and lifestyle press
Coverage
“Through W+P’s impressive network, they provided incredible opportunities to tell our story, creating those ‘wow’ moments that got people talking globally.
The results were incredible – they achieved vast earned media reach that set the media agenda. Ultimately, this provided me the ultimate success metric, linking the brand to a wide variety of new consumers.”
Matthew Radmanovich
Head of General Sports & Event Communications, Red Bull
“Karma’s media coverage has quadrupled since the first month of our collaboration. The whole team has always been very available and dedicated to our business needs”
Julien Flandre
VP Marketing, Karma
“I've engaged many PR companies over the years, it's always a great sales presentation followed by an expensive ongoing retainer. W+P is delightfully and refreshingly different, it's as if the team are a part of ours.
I hope others don't find out just how good W+P is, we really want to keep them all to ourselves”
Anthony Rose
CEO, SeedLegals
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