Pancake Day 2021 presented the perfect opportunity to showcase Monolith’s capabilities in a catchy, accessible way.
We worked with developers across the business to create the ultimate pancake recipe, which used AI to determine the best ratio of ingredients for the fluffiest creations around. They tested out initial recipes (tough job) before feeding the data into a bespoke algorithm.
After running thousands of simulations, this churned out the perfect recipe for a Pancake Day winner.
Head of General Sports & Event Communications, Red Bull
VP Marketing, Karma