THE BRIEF
Take an incredibly complex AI solution and showcase how it can be integrated into the most simple aspects of our lives.
How we approached it
Pancake Day 2021 presented the perfect opportunity to showcase Monolith’s capabilities in a catchy, accessible way.
We worked with developers across the business to create the ultimate pancake recipe, which used AI to determine the best ratio of ingredients for the fluffiest creations around. They tested out initial recipes (tough job) before feeding the data into a bespoke algorithm.
After running thousands of simulations, this churned out the perfect recipe for a Pancake Day winner.
The results
- Secured over 20 pieces of coverage in leading consumer titles including MailOnline
- Boosted Monolith's SEO, moving its website onto Google’s first page of search results for the term ‘AI’
- Helped drive conversations with key stakeholders
“Through W+P’s impressive network, they provided incredible opportunities to tell our story, creating those ‘wow’ moments that got people talking globally.
The results were incredible – they achieved vast earned media reach that set the media agenda. Ultimately, this provided me the ultimate success metric, linking the brand to a wide variety of new consumers.”
Matthew Radmanovich
Head of General Sports & Event Communications, Red Bull
“Karma’s media coverage has quadrupled since the first month of our collaboration. The whole team has always been very available and dedicated to our business needs”
Julien Flandre
VP Marketing, Karma
“I've engaged many PR companies over the years, it's always a great sales presentation followed by an expensive ongoing retainer. W+P is delightfully and refreshingly different, it's as if the team are a part of ours.
I hope others don't find out just how good W+P is, we really want to keep them all to ourselves”
Anthony Rose
CEO, SeedLegals
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