MONOLITH AI

An AI platform that utilises the latest in machine learning

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THE BRIEF

While the tech is incredibly complex, we needed to demonstrate how AI can be integrated into even the most simple aspects of our lives.

How we approached it

Pancake Day 2021 presented the perfect opportunity for us to showcase Monolith capabilities in a catchy, accessible way. 

We worked with developers across the business to create the ultimate pancake recipe, which used AI to determine the best ratio of ingredients for the fluffiest creations around. We tested out initial recipes (tough job) before feeding the data into a bespoke algorithm. 

After running thousands of simulations, this churned out the perfect recipe for a Pancake Day winner. Nb: it’s a one-flip only party trick.

The results

mail-online
the-sun
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  • Over 20 pieces of coverage in leading consumer titles

  • Monolith moved to page 1 of Google search
redbull

Through W+P’s impressive network, they provided incredible opportunities to tell our story, creating those ‘wow’ moments that got people talking globally.

The results were incredible – they achieved vast earned media reach that set the media agenda. Ultimately, this provided me the ultimate success metric, linking the brand to a wide variety of new consumers. 

 

Matthew Radmanovich
Head of General Sports & Event Communications, Red Bull

karma

“Karma’s media coverage has quadrupled since the first month of our collaboration. The whole team has always been very available and dedicated to our business needs” 

 

Julien Flandre
VP Marketing, Karma

seedlegals

“I've engaged many PR companies over the years, it's always a great sales presentation followed by an expensive ongoing retainer. W+P is delightfully and refreshingly different, it's as if the team are a part of ours.

I hope others don't find out just how good W+P is, we really want to keep them all to ourselves” 


Anthony Rose
CEO, SeedLegals

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71-75 Shelton Street
London
WC2H 9JQ

COMPANY NUMBER: 12317809
©2021 WORDS + PIXELS | ALL RIGHTS RESERVED.
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