Kitt

Kitt is an innovative managed office provider, changing the way scaleups rent an office

The brief

To engage with London businesses on their return to work in a changing post-Covid landscape.

The approach

Words + Pixels was tasked with spotlighting benefits of returning to the office post-lockdown, and tying that transition to dialogue around topical values such as workplace purpose, wellbeing and a sense of belonging.

Our coverage showcased awareness of changing patterns and attitudes in the post-Covid office, as we identified unique angles around the topic of work life. We supported Kitt with an “always-on” press office that included a roster of profile interviews, news agenda hijacking, reactive data stories and company news.

We also partnered with psychologists to produce a report exploring the new post-pandemic office culture, with supporting insights from Kitt’s internal data.

The results

4

Average days between coverage in 2022

10

Direct leads from coverage

11

Journalist attendees to 'future of work' event

20+

National features