THE BRIEF
To position managed-office platform Kitt as an industry leader, helping businesses navigate the new post-pandemic workplace.
How we approached it
What does the future of the workplace look like, in an age when flexibility and collaboration are key? We brought Kitt’s vision of bespoke, beautifully designed managed office spaces to life in a one-off media event for journalists, showcasing Kitt’s services using virtual reality.
Wearing VR headsets, media guests worked with an interior designer to turn an empty office into the working space of their dreams. This unique and interactive event not only offered a look at how the office has changed in the last 18 months, but also demonstrated why Kitt’s work is prized by major brands.
The results
- Engaged eight key media organisations at the event
- Launched Kitt’s Future of the Office report
- Placed features about Kitt case studies and secured interviews for the founders discussing the future of work
“Through W+P’s impressive network, they provided incredible opportunities to tell our story, creating those ‘wow’ moments that got people talking globally.
The results were incredible – they achieved vast earned media reach that set the media agenda. Ultimately, this provided me the ultimate success metric, linking the brand to a wide variety of new consumers.”
Matthew Radmanovich
Head of General Sports & Event Communications, Red Bull
“Karma’s media coverage has quadrupled since the first month of our collaboration. The whole team has always been very available and dedicated to our business needs”
Julien Flandre
VP Marketing, Karma
“I've engaged many PR companies over the years, it's always a great sales presentation followed by an expensive ongoing retainer. W+P is delightfully and refreshingly different, it's as if the team are a part of ours.
I hope others don't find out just how good W+P is, we really want to keep them all to ourselves”
Anthony Rose
CEO, SeedLegals
Unit 51-54 Maltings Place
169 Tower Bridge Road
London
SE1 3LJ
