The multi-award winning food waste app for buying delicious surplus food at a discounted price
Karma is trying to save the world whilst helping to turn surplus into a business opportunity through their app. They came to us looking to drive awareness of the Karma concept among both consumers and retailers and showcase the benefits of partnering with them.
What we’ve achieved
Arranged interviews with the national and business press with co-founders Elsa Bernadotte & Hjalmar Nordegren, focused on recent investment news and their origin story
Targeted national and lifestyle app slots, highlighting the easy to use platform that was tackling food waste
Worked with the press to highlight the rising issue of food wastage and the changes we can all make to reduce the impact on our environment
“Through W+P’s impressive network, they provided incredible opportunities to tell our story, creating those ‘wow’ moments that got people talking globally.
The results were incredible – they achieved vast earned media reach that set the media agenda. Ultimately, this provided me the ultimate success metric, linking the brand to a wide variety of new consumers.”
Matthew Radmanovich Head of General Sports & Event Communications, Red Bull
“Karma’s media coverage has quadrupled since the first month of our collaboration. The whole team has always been very available and dedicated to our business needs”
Julien Flandre VP Marketing, Karma
“I've engaged many PR companies over the years, it's always a great sales presentation followed by an expensive ongoing retainer. W+P is delightfully and refreshingly different, it's as if the team are a part of ours.
I hope others don't find out just how good W+P is, we really want to keep them all to ourselves”