THE BRIEF
Karma is trying to save the world whilst helping to turn surplus into a business opportunity through their app. They came to us looking to drive awareness of the Karma concept among both consumers and retailers and showcase the benefits of partnering with them.
How we approached it
We arranged interviews with the national and business press for Karma’s co-founders, focussing on recent investment news and their origin story.
We targeted app columns and slots in the national and lifestyle media, highlighting the easy-to-use platform tackling food waste.
To highlight the rising issue of food waste, we worked with the press to explain the changes we can all make to reduce our impact on the environment.
The results
- Positioned regularly as one of the best food waste apps
- Utilised media coverage to convey a vital message regarding sustainability
- Challenged journalists and the public to change habits, driving app downloads
“Through W+P’s impressive network, they provided incredible opportunities to tell our story, creating those ‘wow’ moments that got people talking globally.
The results were incredible – they achieved vast earned media reach that set the media agenda. Ultimately, this provided me the ultimate success metric, linking the brand to a wide variety of new consumers.”
Matthew Radmanovich
Head of General Sports & Event Communications, Red Bull
“Karma’s media coverage has quadrupled since the first month of our collaboration. The whole team has always been very available and dedicated to our business needs”
Julien Flandre
VP Marketing, Karma
“I've engaged many PR companies over the years, it's always a great sales presentation followed by an expensive ongoing retainer. W+P is delightfully and refreshingly different, it's as if the team are a part of ours.
I hope others don't find out just how good W+P is, we really want to keep them all to ourselves”
Anthony Rose
CEO, SeedLegals
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