With teams crying out for a sense of shared experience as they adjust to the post-COVID workplace, there has never been a more important time to invest in culture.
We utilised the incredible knowledge and experience of the Kaido team to position them as culture experts, offering advice during a time of confusion and conflicting guidance while tapping into the ongoing national conversation around the return to the office and four-day week.
We developed a series of insight-led thought leadership angles and placed high-profile interviews to challenge the narrative that productivity was the only important thing to consider. They also highlighted the need to re-establish relationships in a workforce that has become detached and isolated.
Head of General Sports & Event Communications, Red Bull
VP Marketing, Karma