THE BRIEF
Demonstrate the value of meaningful connections in workplace culture as businesses struggle to navigate the new hybrid way of working.
How we approached it
With teams crying out for a sense of shared experience as they adjust to the post-COVID workplace, there has never been a more important time to invest in culture.
We utilised the incredible knowledge and experience of the Kaido team to position them as culture experts, offering advice during a time of confusion and conflicting guidance while tapping into the ongoing national conversation around the return to the office and four-day week.
We developed a series of insight-led thought leadership angles and placed high-profile interviews to challenge the narrative that productivity was the only important thing to consider. They also highlighted the need to re-establish relationships in a workforce that has become detached and isolated.
The results
- Secured over 25 pieces of coverage in the first three months
- Reached over 4 million people through placement in the likes of City AM and LBC
- Created ongoing opportunities for regular commentary in leading HR and Business publications
“Through W+P’s impressive network, they provided incredible opportunities to tell our story, creating those ‘wow’ moments that got people talking globally.
The results were incredible – they achieved vast earned media reach that set the media agenda. Ultimately, this provided me the ultimate success metric, linking the brand to a wide variety of new consumers.”
Matthew Radmanovich
Head of General Sports & Event Communications, Red Bull
“Karma’s media coverage has quadrupled since the first month of our collaboration. The whole team has always been very available and dedicated to our business needs”
Julien Flandre
VP Marketing, Karma
“I've engaged many PR companies over the years, it's always a great sales presentation followed by an expensive ongoing retainer. W+P is delightfully and refreshingly different, it's as if the team are a part of ours.
I hope others don't find out just how good W+P is, we really want to keep them all to ourselves”
Anthony Rose
CEO, SeedLegals
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