THE BRIEF
Launch the Humanity app and highlight why biological age is the most important marker of overall health.
How we approached it
We worked alongside Humanity’s founders to bring this trailblazing app to market, helping people understand why their biological ages matter more than steps and calories.
The innovative tech breakthrough was positioned as a key marker of overarching health. It was supported by the world’s leading scientists and health tech investors, including the founders of Calm and MyFitnessPal.
We launched the app across all media through a series of profiles and consumer press office stories, highlighting Humanity’s pioneering approach to science and wellbeing.
The results
- Registered four key media outlets to trial the app during its beta phase
- Secured 13 pieces of media coverage for launch, including TechCrunch
- Secured founder interviews with key media outlets, including Stuff, MailOnline and Monocle
“Through W+P’s impressive network, they provided incredible opportunities to tell our story, creating those ‘wow’ moments that got people talking globally.
The results were incredible – they achieved vast earned media reach that set the media agenda. Ultimately, this provided me the ultimate success metric, linking the brand to a wide variety of new consumers.”
Matthew Radmanovich
Head of General Sports & Event Communications, Red Bull
“Karma’s media coverage has quadrupled since the first month of our collaboration. The whole team has always been very available and dedicated to our business needs”
Julien Flandre
VP Marketing, Karma
“I've engaged many PR companies over the years, it's always a great sales presentation followed by an expensive ongoing retainer. W+P is delightfully and refreshingly different, it's as if the team are a part of ours.
I hope others don't find out just how good W+P is, we really want to keep them all to ourselves”
Anthony Rose
CEO, SeedLegals
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