HUMANITY

Track, slow and even reverse your ageing

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humanity
THE BRIEF

Launch the Humanity app and highlight why biological age is the most important marker of overall health.

How we approached it

We worked alongside Humanity founders to help bring this trailblazing app to market to help people understand why their biological age matters more than steps and calories.

The innovative new tech breakthrough was positioned as a key marker of overarching health, backed by some of the world’s leading scientists and health tech investors – including the founders of Calm and MyFitnessPal.

We launched the app across all media  through a series of profiles and consumer press office stories, highlighting Humanity’s pioneering approach to science and wellbeing.

The results

techcrunch
stuff
mail-online
monocle
daily-express
  • Four media key media outlets trialled the app during beta phase, including T3, The Times and Womens' Own

  • 13 pieces of media coverage for launch

  • Founder interviews with key media outlets, including Stuff, MailOnline and Monocle
redbull

Through W+P’s impressive network, they provided incredible opportunities to tell our story, creating those ‘wow’ moments that got people talking globally.

The results were incredible – they achieved vast earned media reach that set the media agenda. Ultimately, this provided me the ultimate success metric, linking the brand to a wide variety of new consumers. 

 

Matthew Radmanovich
Head of General Sports & Event Communications, Red Bull

karma

“Karma’s media coverage has quadrupled since the first month of our collaboration. The whole team has always been very available and dedicated to our business needs” 

 

Julien Flandre
VP Marketing, Karma

seedlegals

“I've engaged many PR companies over the years, it's always a great sales presentation followed by an expensive ongoing retainer. W+P is delightfully and refreshingly different, it's as if the team are a part of ours.

I hope others don't find out just how good W+P is, we really want to keep them all to ourselves” 


Anthony Rose
CEO, SeedLegals

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