We worked alongside Humanity founders to help bring this trailblazing app to market to help people understand why their biological age matters more than steps and calories.
The innovative new tech breakthrough was positioned as a key marker of overarching health, backed by some of the world’s leading scientists and health tech investors – including the founders of Calm and MyFitnessPal.
We launched the app across all media through a series of profiles and consumer press office stories, highlighting Humanity’s pioneering approach to science and wellbeing.
Head of General Sports & Event Communications, Red Bull
VP Marketing, Karma