On her journey to grow the business, co-founder Steph Hind faced scrutiny and prejudice from potential investors when they discovered she was pregnant.
We worked with Heka to challenge the negative perceptions about leading a business after having a child, encouraging more long-term support for women in the tech community.
Working with key media titles to tell this sensitive story, we placed multiple thought-provoking interviews and opinion articles highlighting the challenges Heka had faced. Steph also provided advice for aspiring entrepreneurs.
Head of General Sports & Event Communications, Red Bull
VP Marketing, Karma