HEKA

Benefits that are as unique as your team

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THE BRIEF

This campaign highlighted the negative perception some VCs have towards parenthood, in particular mothers, and how this stunts or discourages female-led ventures

How we approached it

On their journey to raise investment and grow the business, co-founder Steph Hind came up against scrutiny and prejudice from potential investors when they found out she was pregnant.

We worked with Heka to challenge the negative perceptions around leading a business after having a child, and encourage more long-term female focused support within the tech community.

Working with key media titles to tell an incredibly sensitive story, we placed a number of high profile and thought-provoking interviews and thought leadership pieces that highlighted the negativity the business faced, and Steph’s advice for all aspiring entrepreneurs.

The results

business-insider
bbc-news
  • Two strategically placed features in the BBC and Business Insider

  • Readership of over one billion

  • Huge organic social reach and a rallying cry across the industry
redbull

Through W+P’s impressive network, they provided incredible opportunities to tell our story, creating those ‘wow’ moments that got people talking globally.

The results were incredible – they achieved vast earned media reach that set the media agenda. Ultimately, this provided me the ultimate success metric, linking the brand to a wide variety of new consumers. 

 

Matthew Radmanovich
Head of General Sports & Event Communications, Red Bull

karma

“Karma’s media coverage has quadrupled since the first month of our collaboration. The whole team has always been very available and dedicated to our business needs” 

 

Julien Flandre
VP Marketing, Karma

seedlegals

“I've engaged many PR companies over the years, it's always a great sales presentation followed by an expensive ongoing retainer. W+P is delightfully and refreshingly different, it's as if the team are a part of ours.

I hope others don't find out just how good W+P is, we really want to keep them all to ourselves” 


Anthony Rose
CEO, SeedLegals

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