On their journey to raise investment and grow the business, co-founder Steph Hind came up against scrutiny and prejudice from potential investors when they found out she was pregnant.
We worked with Heka to challenge the negative perceptions around leading a business after having a child, and encourage more long-term female focused support within the tech community.
Working with key media titles to tell an incredibly sensitive story, we placed a number of high profile and thought-provoking interviews and thought leadership pieces that highlighted the negativity the business faced, and Steph’s advice for all aspiring entrepreneurs.
Head of General Sports & Event Communications, Red Bull
VP Marketing, Karma