THE BRIEF
To highlight the negative perception some VCs have towards parenthood, in particular mothers, and how this stunts or discourages female-led ventures.
How we approached it
On her journey to grow the business, co-founder Steph Hind faced scrutiny and prejudice from potential investors when they discovered she was pregnant.
We worked with Heka to challenge the negative perceptions about leading a business after having a child, encouraging more long-term support for women in the tech community.
Working with key media titles to tell this sensitive story, we placed multiple thought-provoking interviews and opinion articles highlighting the challenges Heka had faced. Steph also provided advice for aspiring entrepreneurs.
The results
- Secured two strategically-placed exclusive features
- Achieved huge organic social reach and started a rallying cry across the industry
- Supported proactive press office activity, generating varied coverage to drive awareness
“Through W+P’s impressive network, they provided incredible opportunities to tell our story, creating those ‘wow’ moments that got people talking globally.
The results were incredible – they achieved vast earned media reach that set the media agenda. Ultimately, this provided me the ultimate success metric, linking the brand to a wide variety of new consumers.”
Matthew Radmanovich
Head of General Sports & Event Communications, Red Bull
“Karma’s media coverage has quadrupled since the first month of our collaboration. The whole team has always been very available and dedicated to our business needs”
Julien Flandre
VP Marketing, Karma
“I've engaged many PR companies over the years, it's always a great sales presentation followed by an expensive ongoing retainer. W+P is delightfully and refreshingly different, it's as if the team are a part of ours.
I hope others don't find out just how good W+P is, we really want to keep them all to ourselves”
Anthony Rose
CEO, SeedLegals
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