Growth Kitchen
Growth Kitchen is a FoodTech startup building smart, satellite kitchen networks.
The brief
To establish Growth Kitchen as a fast-scaling startup that is revolutionising the UK’s hospitality market.
The approach
We announced Growth Kitchen’s April 2022 investment round with an exclusive in the Evening Standard, and went onto build regular coverage for the Gorillas-backed restaurant tech service in trade, national and business titles.
We used a combination of company news, business profiling, thought leadership and industry commentary to increase brand awareness and trust in Growth Kitchen’s concept. This also differentiated the company from competitors, in an industry that faces an ongoing battle over the perception of so-called “dark kitchens”.
The results
53
Pieces of coverage over an eight month period
634m
Total audience reach
1
Exclusive site visit for the team at Business Insider
31%
Share of voice up from zero prior to launch
