THE BRIEF
Words + Pixels was tasked with establishing Grip as a growing startup changing the event tech market at a time of increased disruption to the industry. Grip also wanted us to build awareness of the CEO and founders within the space and wider tech industry.
How we approached it
We targeted event organisers, marketers and key industries through thought leadership content about the future of events and strategy in a post-pandemic world.
We also positioned the business as a key event tech commentator in trade and business media, educating the industry about its future.
We communicated Grip’s growth and presence as a challenger through CEO profiles in key business titles.
The results
- Exclusive investment announcement with TechCrunch, with 35 pieces of coverage for its Series A funding round
- Over 50 pieces of coverage, including key event organisation articles in trade media
- Profile in The Times discussing the business’s pivot during the pandemic
“Through W+P’s impressive network, they provided incredible opportunities to tell our story, creating those ‘wow’ moments that got people talking globally.
The results were incredible – they achieved vast earned media reach that set the media agenda. Ultimately, this provided me the ultimate success metric, linking the brand to a wide variety of new consumers.”
Matthew Radmanovich
Head of General Sports & Event Communications, Red Bull
“Karma’s media coverage has quadrupled since the first month of our collaboration. The whole team has always been very available and dedicated to our business needs”
Julien Flandre
VP Marketing, Karma
“I've engaged many PR companies over the years, it's always a great sales presentation followed by an expensive ongoing retainer. W+P is delightfully and refreshingly different, it's as if the team are a part of ours.
I hope others don't find out just how good W+P is, we really want to keep them all to ourselves”
Anthony Rose
CEO, SeedLegals
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