GRIP

Powering today’s virtual, hybrid and in-person events

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grip
THE BRIEF

Grip is the leading market engagement platform built to support event professionals, by delivering technology that facilitates world-class virtual and hybrid events. Their leading AI software brings people together to network, engage, connect and help move markets forward. Words + Pixels were tasked with establishing Grip as a growing startup changing the event tech market at a time of increased disruption to the industry, and profiling the CEO and founder within the space and wider tech industry.

How we approached it

  • Targeting event organisers, marketers and key industries through thought leadership content around event strategies and the future of events in a post-pandemic world

  • Positioning the business key commentator within event trade and business media on the changing nature of event technology and what that means for the industry

  • Communicating Grip’s growth and presence as a challenger through profiling the CEO in key business titles

Coverage

techcrunch
forbes
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silicon-roundabout
redbull

Through W+P’s impressive network, they provided incredible opportunities to tell our story, creating those ‘wow’ moments that got people talking globally.

The results were incredible – they achieved vast earned media reach that set the media agenda. Ultimately, this provided me the ultimate success metric, linking the brand to a wide variety of new consumers. 

 

Matthew Radmanovich
Head of General Sports & Event Communications, Red Bull

karma

“Karma’s media coverage has quadrupled since the first month of our collaboration. The whole team has always been very available and dedicated to our business needs” 

 

Julien Flandre
VP Marketing, Karma

seedlegals

“I've engaged many PR companies over the years, it's always a great sales presentation followed by an expensive ongoing retainer. W+P is delightfully and refreshingly different, it's as if the team are a part of ours.

I hope others don't find out just how good W+P is, we really want to keep them all to ourselves” 


Anthony Rose
CEO, SeedLegals

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71-75 Shelton Street
London
WC2H 9JQ

COMPANY NUMBER: 12317809
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