THE BRIEF
Relaunch Flash Pack in the UK and USA and establish the brand as the leading solo travel provider once again.
How we approached it
The travel industry was almost decimated by the pandemic; Flash Pack was forced into administration in November 2020.
A year later, Words + Pixels and our US partner agency, Pace Public Relations, relaunched the business on both sides of the pond.
We kicked off the campaign with a series of in-depth and intimate founder profiles - announcing a new fundraise and exploring their bounce-back journey. We then launched a series of creative mini-campaigns and travel trends that resonated with an audience of millennial adventure-seekers - from highlighting the post-pandemic loneliness crisis to the benefits of ice bathing in Finland.
The results
- Reached an audience of over 6.17 billion across UK and US online, print and broadcast media
- Features and stories placed in BBC News, The Times, Evening Standard, The i Paper, CNBC, Condé Nast Traveller, Metro, Daily Mail, Entrepreneur, Trip Savvy and Yahoo
- The brand on track to meet pre-pandemic booking levels and awareness within a year of relaunching
“Through W+P’s impressive network, they provided incredible opportunities to tell our story, creating those ‘wow’ moments that got people talking globally.
The results were incredible – they achieved vast earned media reach that set the media agenda. Ultimately, this provided me the ultimate success metric, linking the brand to a wide variety of new consumers.”
Matthew Radmanovich
Head of General Sports & Event Communications, Red Bull
“Karma’s media coverage has quadrupled since the first month of our collaboration. The whole team has always been very available and dedicated to our business needs”
Julien Flandre
VP Marketing, Karma
“I've engaged many PR companies over the years, it's always a great sales presentation followed by an expensive ongoing retainer. W+P is delightfully and refreshingly different, it's as if the team are a part of ours.
I hope others don't find out just how good W+P is, we really want to keep them all to ourselves”
Anthony Rose
CEO, SeedLegals
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