Flash Pack

To spark conversation and coverage around Flash Pack’s unique pay transparency policy. 

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In an industry with lagging diversity and inclusion policies, Flash Pack wanted to initiate dialogue about a more open workplace to attract and retain travel talent; particularly in relation to the emerging issue of pay transparency.

We’ve positioned the founders as experts in the pay gap space, providing insight on how to build a culture of honesty around wages (based on their own experience) – as well as the importance of open communication in tackling wider workplace inequalities.

These conversations continue to appear in national, business, trade and broadcast media. They’re supported by original data, first-person case studies and the creation of an industry-first compensation calculator.