Flash Pack

Flash Pack is a group adventure travel company for solo travellers

The brief

To spark conversation and coverage around Flash Pack’s unique pay transparency policy. 

The approach

In an industry with lagging diversity and inclusion policies, Flash Pack wanted to initiate dialogue about a more open workplace to attract and retain travel talent; particularly in relation to the emerging issue of pay transparency.

We’ve positioned the founders as experts in the pay gap space, providing insight on how to build a culture of honesty around wages (based on their own experience) – as well as the importance of open communication in tackling wider workplace inequalities.

These conversations continue to appear in national, business, trade and broadcast media. They’re supported by original data, first-person case studies and the creation of an industry-first compensation calculator.

The results


Standalone features to date


Growth in team size


National coverage


Government invitation to discuss pay policy