CYPHER

Is your child future ready?

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cypher
THE BRIEF

Cypher runs creatively themed coding and computer science camps, preparing children with the essential tools they’ll need for their future. They came to us looking to highlight the benefits of teaching coding at an early age for children and raise the CEO and founder’s profile as a tech and education expert nationally.

How we approached it

  • Secured profiling and interview opportunities for Cypher’s CEO and founder in national and business media, positioning her as a thought leader advocating women in technology and coding

  • Positioned the CEO as an expert on navigating home schooling and children’s education throughout lockdown in national and business media

  • Showcased how Cypher as a business pivoted to a digital online model in response to the pandemic in consumer and business media

Coverage

bbc-news
independant
evening-standard-2
wired
redbull

Through W+P’s impressive network, they provided incredible opportunities to tell our story, creating those ‘wow’ moments that got people talking globally.

The results were incredible – they achieved vast earned media reach that set the media agenda. Ultimately, this provided me the ultimate success metric, linking the brand to a wide variety of new consumers. 

 

Matthew Radmanovich
Head of General Sports & Event Communications, Red Bull

karma

“Karma’s media coverage has quadrupled since the first month of our collaboration. The whole team has always been very available and dedicated to our business needs” 

 

Julien Flandre
VP Marketing, Karma

seedlegals

“I've engaged many PR companies over the years, it's always a great sales presentation followed by an expensive ongoing retainer. W+P is delightfully and refreshingly different, it's as if the team are a part of ours.

I hope others don't find out just how good W+P is, we really want to keep them all to ourselves” 


Anthony Rose
CEO, SeedLegals

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COMPANY NUMBER: 12317809
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