THE BRIEF
Cypher runs creatively-themed coding and computer science camps, preparing children with the essential tools they’ll need for their future. Its team asked us to highlight the benefits of early coding education for children and raise the CEO and founder’s national profile as a tech and education expert.
How we approached it
We secured profiling and interview opportunities for Cypher’s CEO and founder in national and business media, positioning her as a thought leader advocating women in technology and coding.
Throughout lockdown, we positioned the CEO as an expert on navigating home schooling and children’s education in national and business media.
We also showcased how Cypher pivoted to an online business model in response to the pandemic in consumer and business media.
The results
- Secured a slot in the FT’s coveted list of top female entrepreneurs
- Featured in Metro for National Coding Week, discussing the tech-savvy stars of tomorrow
- Delivered over 80 pieces of coverage across national, business and tech publications, highlighting the importance of diversity in STEM, profiling the business and sharing expert insights
“Through W+P’s impressive network, they provided incredible opportunities to tell our story, creating those ‘wow’ moments that got people talking globally.
The results were incredible – they achieved vast earned media reach that set the media agenda. Ultimately, this provided me the ultimate success metric, linking the brand to a wide variety of new consumers.”
Matthew Radmanovich
Head of General Sports & Event Communications, Red Bull
“Karma’s media coverage has quadrupled since the first month of our collaboration. The whole team has always been very available and dedicated to our business needs”
Julien Flandre
VP Marketing, Karma
“I've engaged many PR companies over the years, it's always a great sales presentation followed by an expensive ongoing retainer. W+P is delightfully and refreshingly different, it's as if the team are a part of ours.
I hope others don't find out just how good W+P is, we really want to keep them all to ourselves”
Anthony Rose
CEO, SeedLegals
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