Cypher is a leading EdTech business teaching coding to children aged 6-12 to prepare them for the future.

The brief

To increase brand awareness for Cypher and position their founder as a leader in EdTech.

The approach

Founded in 2016 by Elizabeth Tweedale, Cypher is transforming the education of computer science for children. It teaches coding using creative courses and real-world examples. We worked with Cypher for almost two years, developing a strategy to increase brand familiarity and boost sales, as well as profiling Elizabeth as the leader of an innovative and growing startup. 

Elizabeth Tweedale, founder and CEO: “The team at Words + Pixels are an absolute pleasure to work with. They have come on board and integrated into our Cypher team seamlessly. The amount of activity and coverage they get for us goes above and beyond what is expected each month.”

The results


Pieces of coverage over a two year period


Total audience reach


Sold out Cypher summer camp as a result of PR


Pieces of coverage in national media