Anorak helps mortgage brokers see the untapped potential of life insurance.

The brief

To showcase Anorak’ s impressive partnership network within the property and insurance space.

The approach

Words + Pixels’ strategy was to place partnership announcements for Anorak in trade press, combined with targeting financial and property titles via thought leadership on the untapped protection opportunities for mortgage brokers.

Leading a proactive press office function, we also secured profiles of co-founder and CEO David Vanek in national and business press, and tapped into Anorak’s internal data to break down common myths associated with life insurance. In addition, we managed the company’s LinkedIn page, prompting consistent month-on-month growth via sustained, impactful engagement.

The results


Pieces of coverage over a one year period


Total audience reach


Backlinks to Anorak's website


Monthly engagement rate on LinkedIn (3x the 2% rate condsidered 'good')