ANORAK

A new way to buy, and sell, the right cover

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anorak
THE BRIEF

Anorak is the world’s first fully automated life insurance advice platform that gives everyone easy access to impartial, regulated and personalised life insurance advice. They came to us looking to spread awareness around the importance of protection insurance and develop their client base within an industry experiencing immense demand. 

How we approached it

  • Showcased Anorak’s impressive network within the property and insurance space by placing partnership announcements in trade press

  • Targeted financial and property press with thought leadership on the untapped protection opportunities for mortgage brokers

  • Profilled co-founder and CEO David Vanek in national and business press, highlighting the growing trends in protection following the pandemic

Coverage

business-insider
ft-adviser
finextra
cover
redbull

Through W+P’s impressive network, they provided incredible opportunities to tell our story, creating those ‘wow’ moments that got people talking globally.

The results were incredible – they achieved vast earned media reach that set the media agenda. Ultimately, this provided me the ultimate success metric, linking the brand to a wide variety of new consumers. 

 

Matthew Radmanovich
Head of General Sports & Event Communications, Red Bull

karma

“Karma’s media coverage has quadrupled since the first month of our collaboration. The whole team has always been very available and dedicated to our business needs” 

 

Julien Flandre
VP Marketing, Karma

seedlegals

“I've engaged many PR companies over the years, it's always a great sales presentation followed by an expensive ongoing retainer. W+P is delightfully and refreshingly different, it's as if the team are a part of ours.

I hope others don't find out just how good W+P is, we really want to keep them all to ourselves” 


Anthony Rose
CEO, SeedLegals

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71-75 Shelton Street
London
WC2H 9JQ

COMPANY NUMBER: 12317809
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