Your free, independent, online broker for life insurance, income protection and critical illness cover
Anorak is the world’s first fully automated life insurance advice platform that gives everyone easy access to impartial, regulated and personalised life insurance advice. They came to us looking to spread awareness around the importance of protection insurance and develop their client base within an industry experiencing immense demand.
How we approached it
Showcased Anorak’s impressive network within the property and insurance space by placing partnership announcements in trade press
Targeted financial and property press with thought leadership on the untapped protection opportunities for mortgage brokers
Profilled co-founder and CEO David Vanek in national and business press, highlighting the growing trends in protection following the pandemic
“Through W+P’s impressive network, they provided incredible opportunities to tell our story, creating those ‘wow’ moments that got people talking globally.
The results were incredible – they achieved vast earned media reach that set the media agenda. Ultimately, this provided me the ultimate success metric, linking the brand to a wide variety of new consumers.”
Matthew Radmanovich Head of General Sports & Event Communications, Red Bull
“Karma’s media coverage has quadrupled since the first month of our collaboration. The whole team has always been very available and dedicated to our business needs”
Julien Flandre VP Marketing, Karma
“I've engaged many PR companies over the years, it's always a great sales presentation followed by an expensive ongoing retainer. W+P is delightfully and refreshingly different, it's as if the team are a part of ours.
I hope others don't find out just how good W+P is, we really want to keep them all to ourselves”