THE BRIEF
Spread awareness about the importance of protection insurance and develop Anorak’s client base within an industry experiencing immense demand.
How we approached it
To attract new partners, we targeted a range of press in key verticals, including property, finance and insurance. We also secured interviews and articles for the CEO to discuss the untapped protection opportunities in those markets.
Through this and an ongoing series of news announcements from Anorak, we were able to position it as the go-to life insurance and income protection expert.
Looking beyond the trade media, we worked with Anorak to develop a national presence, placing research and case studies in national and lifestyle publications to drive conversations with partners and develop their consumer facing offering.
The results
- Achieved over 80 pieces of coverage in the first 6 months of working together
- Reached a readership of over 400 million people across a range of national and trade coverage
- Helped drive ongoing partnership conversations
“Through W+P’s impressive network, they provided incredible opportunities to tell our story, creating those ‘wow’ moments that got people talking globally.
The results were incredible – they achieved vast earned media reach that set the media agenda. Ultimately, this provided me the ultimate success metric, linking the brand to a wide variety of new consumers.”
Matthew Radmanovich
Head of General Sports & Event Communications, Red Bull
“Karma’s media coverage has quadrupled since the first month of our collaboration. The whole team has always been very available and dedicated to our business needs”
Julien Flandre
VP Marketing, Karma
“I've engaged many PR companies over the years, it's always a great sales presentation followed by an expensive ongoing retainer. W+P is delightfully and refreshingly different, it's as if the team are a part of ours.
I hope others don't find out just how good W+P is, we really want to keep them all to ourselves”
Anthony Rose
CEO, SeedLegals
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