To attract new partners, we targeted a range of press in key verticals, including property, finance and insurance. We also secured interviews and articles for the CEO to discuss the untapped protection opportunities in those markets.
Through this and an ongoing series of news announcements from Anorak, we were able to position it as the go-to life insurance and income protection expert.
Looking beyond the trade media, we worked with Anorak to develop a national presence, placing research and case studies in national and lifestyle publications to drive conversations with partners and develop their consumer facing offering.
Head of General Sports & Event Communications, Red Bull
VP Marketing, Karma