We approached the brief from two perspectives: innovation in tech, and human interest. Our strategy focused on the technology’s ability to provide no and low-vision tennis fans with the opportunity to enjoy tennis like sighted people for the first time.
We focused our outreach on the international mainstream media covering tennis; sport; and disability, accessibility and inclusivity.
Head of General Sports & Event Communications, Red Bull
VP Marketing, Karma
Unit 51-54 Maltings Place
169 Tower Bridge Road