In recent years, we’ve seen countless new products designed to help the user run faster, lose weight or get stronger.
The market is crowded and constantly evolving, so it’s important to understand the USPs of the product you’re promoting and highlight what truly identifies it as different.
While using case studies, testimonials or proven scientific data on its potential impact works well, what if you haven’t got that far? Journalist demos and events are similarly great opportunities to profile your must-have product.
Video content is essential here. Work with our dedicated team to decide how you can help people bring out the best versions of themselves.