How can PR support investment and fundraising?

Whether you’re just beginning your seed round or seeking investment for your Series D, PR can support your business through a funding round.  

PR helps to establish your brand narrative 

The start of any decent PR partnership will begin with messaging. This will help establish the story around your brand, how you tell it and what the most interesting points about it are. 

They’ll then stress-test that messaging with the harshest critics - the media - and put you in interview scenarios that force you to recite these points over and over again. 

They’re storytellers at the end of the day. But being able to recite the most important points about your business under pressure, in an interesting way and within a limited time frame is great practice for an investor pitch. 

As you grow, your agency will help refine these talking points and build out an overarching brand narrative that encapsulates your business and the journey you’re on.

It gets you seen by the right people

Your PR team will be experts on the media landscape and have spent time forming strong relationships with journalists across a range of publications. It’s their job to know where your audience consumes their media. 

So, when your key audience becomes investors, your agency should know exactly what they are reading and what they want to hear from you.

PRs know how to pitch 

Trust us, your agency team spends a huge portion of their time (and careers) pitching. While journalists might not be leading your series A any time soon, investors and reporters aren’t worlds apart - both are time-poor and always looking for an opportunity. 

Brevity and getting to the heart of a story are the absolute essentials of any decent comms pro, so get their help when creating a teaser deck or perfecting your pitch. They’ll definitely be able to offer some tips, even if they can’t be with you in the boardroom. 

PR drives awareness and credibility  

Having a journalist write about your brand, or a celebrity endorse it on social media builds credibility and drives awareness - two things investors love. 

Whether that’s in a national newspaper, a consumer magazine or within your specific industry, you're building a brand that people know about, and more importantly, want to talk about. 

Don’t be afraid to venture outside of your specific industry too - investors are consumers too, and they read magazines and newspapers just like the rest of us. 

It’ll never hurt to include a few articles in your email or pitch deck either - it proves that people outside your organisation are interested in your business too.

If you'd like to chat about how PR can support investment, then email us at hello@wordsandpixels.co


World Mental Health Day: The companies tackling mental wellbeing in the workplace

The conversation around mental health seems more prominent than ever. The pandemic and cost of living crisis have thrust the importance of mental wellbeing into the spotlight.

Right now, 1 in 6 workers are experiencing a mental health problem such as anxiety, depression, or stress. With employees at the core of every business, it is important that employers play their part in their employees mental health journey, from long term recovery to day-to-day management.

Businesses perform better when staff are healthy, motivated and focused. Helping employees navigate a difficult period will help them to feel happier in the workplace and create a safe space where they feel confident. Standing by people when they are struggling not only helps you to keep hold of a valuable team member but also sends a message about your company values. 

One way to help your employees navigate this period is through implementing a third-party platform into the fabric of your company culture. This will help to monitor how your workforce are feeling so you can act quickly but also will help employees to feel understood and listened to. 

4 companies helping employees with their mental health

1. OK Positive

OK Positive has a range of features that helps employees to understand how they are feeling and how it impacts their output at work. An important part of learning how to cope is by reflecting on how you feel. OK Positive’s mood check-in feature encourages employees to do this through a series of short steps that can reveal patterns and triggers to help employees identify whether there is a root cause.  

Employees can also let their employers know about this to help them be mindful of their feelings and to prevent potential triggers. 

2. Heka 

Heka is all about improving the employee experience through a range of over 3000 wellbeing experiences. From gym discounts and therapy sessions to career and life coaching to nutritional health, it really does have something for everyone. It’s hard to have a blanket approach to ‘workplace benefits’ as every employee will value each offering differently. Heka provides employees with the power to experience well-being in the way that they choose and that will make a personal difference. 

3. Bravo Benefits 

Bravo is an all-in-one benefits platform that aims to support employees, reward their hard work and develop through a tailored package designed specifically for the business. This could be anything from childcare benefits and discounts and saving cards, to tech benefits and lifestyle savings. 

Bravo is committed to responding and adapting to the challenges presented by the ever-changing employee wellbeing landscape by listening and speaking with their clients. All benefits can be accessed through the app allowing remote, hybrid and on-site employees to engage from anywhere. 

4. YuLife

YuLife is a great app that encourages employees to engage, be active and participate. It provides inclusive challenges like walking, mediation and cycling, among staff to drive healthy competition with different levels to unlock. This collective experience drives motivation and will have an everlasting impact on company culture. 

Employees will also have access to a variety of valuable discounts which they can spend at the likes of Amazon, Avios and Nike. 

If you need to reach out for help, find a list of resources below.


Insight: Inside Iraq’s fledgling startup scene

Iraq’s reputation as a corrupt, conservative country might not suggest it would provide fertile soil for growing startups.

But the country’s earlier history tells a different story. The land beneath Iraq once sprouted the world’s first civilisations using innovative irrigation and agricultural techniques. Its capital, Baghdad, produced the 9th century’s most advanced science.

Now, improving security and loose regulations are giving some Iraqis the space to respond to challenges with exciting ideas.

Differences between Iraq and Europe

Iraqi working culture is very different from that in Europe.

Iraqis value their free time and most work shorter hours (about six per day, six days per week). Evenings are reserved for friends and family. In fact, I’ve met several Iraqis who had emigrated to the UK but moved back home because they disliked the long, intense working hours.

Economic uncertainty and a lack of social security mean most people tend to aim for secure jobs based on their potential salaries, even those in the middle classes. That often means applying for work in the bloated civil sector - the police, healthcare, or the armed forces. Having the financial security and family support to start a high-risk business is still very much a privilege.

Those who are able to start business ventures face a unique market presenting both opportunities and challenges. Corporation tax is a flat rate of 15% (other than oil and gas companies) - lower than the UK’s standard 19% - and Iraqis otherwise pay minimal taxes. Despite that, most areas are controlled by unofficial groups (‘mafias’) that demand their own payments from businesses attempting to set up shop.

Transport and delivery

Iraq is hot (sometimes over 50 degrees celsius in the summer), dusty, and urban pollution levels are very high. No public inter-city train links exist either, and fuel prices are cheap (25p per litre!). Cars, as a result, are the most popular form of transport for most.

These conditions present the perfect environment for transport and delivery apps. It was no coincidence that Iraq’s highest-value funding round in history was set in January by Baly. Baly started as a taxi app like Uber, and now offers a variety of other adjacent services. Other transport companies operating in Iraq are based in other countries, like Dubai’s popular Careem. But, food-delivery app Alsaree3 demonstrates a good example of a homegrown company exploiting Iraq’s important food culture.

These companies still face unique localised problems however.

Baghdad’s famed traffic makes car journeys slow and tedious for drivers. The roads are also dangerous for delivery drivers who often ride without helmets. One friend who owns a burger restaurant had to stop delivering for a day when his rider was injured in an accident. Attempts to overcome these challenges have produced interesting results, like Baly’s motorbike taxi service, for example.


Iraq sits on one of the world’s largest oil reserves, almost twice the size of Russia’s and four times the size of the USA’s. As we know, that’s made Iraq’s situation complicated in a political respect. Now, with international efforts requiring a transition to sustainable energy sources and Turkey damming its rivers, Iraq’s energy uncertainty continues.

For entrepreneurs, this presents an opportunity. Iraq suffers from frequent power cuts, which cost hotels and other facilities huge amounts of money when they turn on their generators to fill the gaps in supply.

KESK is a fantastic example of an Iraqi company attempting to tackle all these challenges at once with sustainable solutions fit for the 21st century. Its solar-powered air-conditioning unit aims to keep Iraqis cool during the summer without the need for a battery, which would come with its own ethical issues.

Companies like KESK often face entrenched views adopted to deal with longtime problems like the heat. Potential customers can be stubborn. They know their existing solutions work and improving the climate is low on the list of priorities for most Iraqis. Raising awareness presents half the challenge.


Iraq’s population are very connected, with 68% using social media platforms. Iraq’s retailers, on the other hand, do not use advanced technology to carry out their business. Cashless payments are almost unheard of. There are no POS card transactions. Companies use social media pages as their digital shop fronts, instead of independent websites.

This combination of connectivity and low-tech retail has provided the perfect environment for e-commerce businesses to fill the gap. Apps can help retailers advertise their products online, providing better reach for brands that might otherwise only gain recognition in their local communities.

Again, several of the big operators in this space are based outside Iraq, like Jordan’s OpenSooq. But there’s still room for Iraqi companies to meet the demand with cultural sleight of hand. Miswag targets Iraq’s youth (the country’s average age is 21) with colourful, pop-out advertising, and has grown its staff by 30% in the past six months.

Although some of these companies may only appear to be translating established ideas for Iraq’s market, it’s important to credit them for adjusting their models in a unique environment. Others like KESK and Baly are innovating with truly fresh ideas specific to the challenges faced by Iraqi people.

It’s an exciting time, and the World Bank forecasts Iraq’s economy to grow by 9% this year. As long as the current relative security holds, Iraq’s fledgling startup scene may have a lot to offer in the coming decade.

Interested in learning more about startups? Check out some of our work.


News: What did you miss at London Tech Week?

Unless you’ve been living under a rock, you’ll know that last week was the annual London Tech Week.  

London Tech Week 2022 Logo

Covering an abundance of tech themes and hosted by some very talented panelists, there was much to learn at London Tech Week. 

We know it can be a minefield finding out what actually went on, so that’s why we’ve created a roundup of the key takeaways from London Tech Week...

The Tech Industry

Climate Tech

Government Policy 

Diversity in Tech 

Emerging Technologies 

If you've enjoyed our London Tech Week roundup, why not chat to us about all things tech PR? Drop us a line at hello@wordsandpixels.co.


Interview: Radha Vyas, Co-Founder and CEO of Flash Pack on International Women’s Day #BreakTheBias

The gender pay gap, male-dominated C-suite positions, and lack of opportunity to progress. These are just some examples of gender bias that women experience in the workplace.

Flash Pack's Co-Founder and CEO Rahda Vyas spoke to Words + Pixels about what International Women's Day means to her, and get her take on gender bias in the workplace.

This image has an empty alt attribute; its file name is 1T7A8665-3.jpg

What does IWD mean to you? 

International Women's Day is a good reminder that there is still a lot of work to be done to reach gender equality in society and the workplace.

Has motherhood changed how you operate in business? 

Absolutely. I no longer have any time to faff! Everyday has to be hyper-focused

What do you think the biggest misconception is regarding women in business? 

I think the biggest misconception is that people think women lack confidence and need mentoring or coaching from male colleagues.

Wrong! Women are simply overlooked.

What are the biggest challenges you face when implementing gender equality in the workplace? 

At Flash Pack, we are trying to meet our diversity and inclusion goals. However, this is difficult when there is already an enormous amount of pressure to hire talent quickly. Trying to fill the top of the recruitment funnel with enough diverse talent is extremely hard. 

What advice would you give yourself at the beginning of your career? 

Don’t settle. Work for a company with impeccable values that will help you thrive. 

How does your company culture address the gender disparity between men and women in the workplace? 

We realised that giving new employees an uplift on their previous salary was perpetuating the gender pay gap. Instead, we have moved towards pay transparency across the company. 

Do you experience gender bias as a woman in a C-suite management position? 

Yes! I believe there are certain expectations of me as a female leader. For instance, my employees view me through a different lens than my male counterparts. By this, I mean they judge and evaluate my decisions more so than male colleagues.

Flash Pack's success among 30-and-40 something solo travelers

Flash Pack is an adventure travel company who ensure their travelers return home with experiences that are not easily replicable.

What's so different about them, you ask?

Designed specifically for 30-and-40-something solo travelers, Flash Pack's can be sure to visit some breathtaking locations, including Morocco, Japan, Croatia, and Bali.

Follow Radha on LinkedIn

We also caught up Kindora's founder and CEO on International Women's Day. Check out the blog here.


Interview: Kindora’s Founder and CEO Sarah Ouellette on International Women’s Day #BreakTheBias

It’s Tuesday 8th March, and it’s International Women’s Day. This year’s theme #BreakTheBias aims to challenge the unfair gender bias that women face in today’s society.

Sarah Ouellette is the Founder and CEO of Kindora, a platform to buy, rent, and sell baby goods. We had a chat with her to explore how motherhood has impacted her career, and how she tackles gender bias in her own company.

Sarah, CEO and founder of baby reselling platform, Kindora. Words + Pixels interviewed Sarah about International Women's Day and how she tackles gender bias at her company

Has motherhood changed how you operate in business? 

Without being a mother, Kindora would not have existed, or in my opinion, even mattered to others. That being said, it is an everyday mental workout to manage everything.  I'm more efficient with time and I make decisions faster but it's hard.

What advice would you give yourself at the beginning of your career?

It's okay not to know everything!  Take the time to learn and unlearn!

What are the biggest challenges you face when implementing gender equality in the workplace? 

We want to hire smart people across the board in our business – from sales to marketing to business growth. We've intentionally focused on finding as many women as possible to add to the team, but there are times where there just haven't been as many women in the candidate pool.  The same thing happened with Angel investors in our business.  Although our biggest investors are women, more men are on our investor list.  

What do you think the biggest misconception is regarding women in business? 

In the early stage of startups, I'd say there's a sense that women need more advice or mentoring – often discussed in Sifted. In fact, women are statistically better at pitching and need investment more than advice. Tessa Clarke, the founder of Olio, just wrote a great piece in Sifted about this.

Do you experience gender bias as a woman in a C-suite management position? 

Early in my career I progressed quickly to C-suite and was often the only woman at that level.  It wasn't until I was pregnant and had a baby that I felt the real difference in how I was perceived and treated. 

How does your company culture address the gender disparity between men and women in the workplace? 

We have a 50/50 split in our staff but, most importantly, we are constantly walking the talk in our investor set and advisors.  We're currently raising our seed round – as we speak (!!!) - and have prioritised VC funds with at least one female decision maker in the fund.

Kindora text logo. Kindora are tackling gender bias lead by female founder and CEO sarah ouellette.

Europe's platform to buy and sell baby goods

Kindora is an award winning platform to buy, sell, rent premium baby and children’s items that are not just as good as new – they’re better than new. Every item you buy, rent or sell on Kindora is one item less added to the mountain range of new goods manufactured each year. 


Follow Sarah on LinkedIn

Check out our interview with Flash Pack's Radha Vyas on International Women's Day 2022 here.


Advice: Top tips for smashing your PR in 2022

Step up your PR game in 2022

New Year, New Me right? Well, whether you’re forcing yourself into new habits or putting your hands up to the thought of changing yourself every new year, there’s one thing we can all agree on - and that’s that 2022 will undoubtedly be a wild ride for every PR out there. Check out some of our top tips for PR below.

We spoke to Anna Brech, previously digital editor at Stylist, to get her take on PR in 2022. 

We spoke to Anna Brech, previously digital editor at Stylist, to get her take on PR in 2022. 

How has your relationship with PRs changed during the Pandemic?

I think the tenor of the conversation has changed slightly. The PRs I speak to have always been great but the Pandemic has meant we’ve slowed down a bit. We’ve given more leeway and paid attention to the personal cues more on either side. 

Generally, we’ve taken more time to (genuinely) check how people are and vice versa. There’s definitely less chasing journalists as PRs know there has been a lot of change due to the Pandemic and not all journalists are in the same position. 

Essentially, the past couple of years has reminded both journalists and PRs that everyone has their personal battles to deal with on the sidelines of their day jobs. 

The result of these changes in the relationship between journalists and PRs? The story ideas are also becoming more interesting and relevant, perhaps because of the febrile news climate

What could PRs do better in 2022 to get your attention?

  1. Offer really great, human-led stories  of the kind that a journalist would struggle to find on their own. Journalists definitely have less time and resources these days so PRs can fill that gap with stories that truly stand out. A good measure of that is, “would you click on the email title you’ve created, if it were a headline?”. 
  1. Pitches need to be succinct, but at the same time filled with substance. There are no shortcuts to this, it’s just about thorough research and attention to detail. Journalists have to believe that what is in the pitch will make an original and strong story. It’s also a good idea to steer clear of occasion-hooked stories (e.g. International Women’s Day) as the links can be quite tenuous and these events tend to be saturated with stories as is. It’s almost like a cheap win in journo terms. The exception to this would be pitching products for round-ups e.g. for Easter etc. 
  1. Original surveys are also good but the trick to this is getting great questions to begin with. Before you commission the study, reverse engineer to work out what the ideal headline will be from the answers you’ll get. Then you can drum up questions that will get much juicier, more on-point answers. That’s more effective than the more common but scattergun approach of asking a whole load of general questions and seeing what stories come out of it. 

What are your predictions for media and journalism in 2022?

I think the conversation around diversity and racial justice will continue to be a major theme for 2022, and journalists will be looking for original angles to extend focus in new directions on this far-reaching, evolving topic. The same goes for stories around mental health, new working habits (sparked by the pandemic but also moving beyond) and sustainability (especially from the perspective of local/ global communities). 

Stories around emerging tech such as AI and AR will continue to command attention, too.

As the internet becomes ever more crowded and saturated, we’ll also see an emphasis on longer-form, meaningful stories that spotlight hidden or lesser-known voices. This kind of content will be the equivalent of a good podcast: well-researched, in-depth and laying the groundwork for a stronger connection between brand and reader. 

Strong creatives will also have a role to play here: think expandable animations, interactive graphics, podcasts and other rich media formats to bring individual narratives to life and extend their shelf life.

What was your favourite story from 2021?


This incredible piece delved into the stories of a small group of Jewish child refugees who gained sanctuary in Britain just before the outbreak of WW2. It’s really beautifully investigated, pulling together complex and poignant first-person stories from the refugees themselves and also their surviving families. The fact that the journalist also has a personal connection to the story makes it even more powerful. 

It’s an unforgettable and hugely moving account that was also made into a podcast (see note above on ways to expand long-form content). Amid all the quick, easy-win stories online, this kind of storytelling stands out - combining rich, old-school reportage with new tech to augment the key facts. 

Top tip for new PRs in 2022

  1. Less is more: better to contact someone fewer times but make each pitch really strong so that journos come to know that they can rely on you as a great source. A good selection of photos are always great even at first pitch stage, but don’t use attachments, just links (as these are far easier to access and avoid cluttering someone’s inbox). 
  1. The same goes for not using a word doc as a press release: it’s a minor detail but a release is so much better and more convenient as copy within the email itself. If you make a mistake in a release and it’s minor (e.g. a typo) don’t send out a correction: it only draws attention to it. 
  1. Chase someone once a few days after you’ve made the initial pitch but not more than that - no answer is a no, but most journos will be too busy to say that (would be the nice and right thing to do but it’s just not realistic). 
  1. Don’t run embargoes on stories unless it is really huge e.g. Apple releasing a new watch, otherwise it runs the risk of appearing self-important and is also annoying to work around. Online journos I know tend to work very much in the moment, so have all the info you need to hand at once to pitch, and try to avoid saying “I have a story but it’s not available right now - would you be interested?”. It is much better to give all relevant information at once, so the journalist can make a judgement call. 


Insight: My first month in PR

Today marks not only the completion of my first month as a Junior Account Executive at Words + Pixels, but also in the wider industry, and I can firmly say I have learnt a huge amount in the short time I have spent with the agency.

Read more


The new home of Words + Pixels

Welcome to the new and improved home of Words + Pixels! It’s been 18 months since I launched the agency and of course it has not been without its challenges (a global pandemic to name one), but it’s been an incredible journey so far.

This new image showcases what we’ve become. 

Since March of last year, we have grown almost 600%, from a few clients to a few dozen, with a similar trend in our team - the W+P family is now in double figures and growing by the week, with two new joiners this month alone.

On a personal level, it’s also been an incredible (read: tiring, incredible, indescribable) time for me and my wife Jenna as we welcomed our son Ollie into the world on bonfire night. 

Juggling fatherhood and founder responsibilities, both rather new feats, have been a huge learning curve but with the ability to work flexibly and building a team that supports each other has made both jobs infinitely easier.

To cap off our first year and a half, we were recently nominated for our first award - the  ‘new agency of the year’ in the PRmoment awards. This is testament to the hard work and dedication the team have put in, and win or lose, this is a hugely exciting moment for all of us and we’ll be celebrating either way.

Hope you like the new site. If it’s your first time, welcome, but either way, we’d love to hear from you! 


Insight: Working remotely…what it’s really like

Back in March, when we were told we’d be working from home (WFH), it seemed a trivial idea that wouldn’t last much longer than a few weeks. But, as time passed and the realities of WFH started to sync in, I had to find mechanisms to cope with my “new normal”.

As a social person the initial realisation that I wouldn’t be working from an office for the foreseeable future was incredibly daunting. Knowing I'd have to sit in my room, clock on at 8:30am, and communicate with my colleagues through a computer screen frightened me.

But, they say it can take anywhere from 18 to 254 days for a person to form a new habit, and an average of 66 days for a new behaviour to become automatic.

Slowly but surely though, I have adjusted to enjoy the balance of WFH while continuing to have time in the office through regular face-to-face team meetings.

It’s been a journey and here are some of the main things I’ve learnt along the way:

  • In order to not only complete your work, but do it well, you have to learn to be independent and self-motivated. You are your own manager and not having in-person meetings or being able to grab a colleague for a quick chat, can be hard. Here at Words + Pixels, to combat this, we break up our days by having daily team video meetings, ensuring everyone is accessible through team collaboration platforms and we even meet up (in person) on a regular basis.
  • Concentration is often something office workers struggle with, and I was no exception. Whether it’s a co-worker talking about their weekend, a loud team meeting you can hear from your desk or the office phone ringing off the hook, the distractions in an office setting are hard to avoid. I have found though, when working from home, there are fewer distractions which allows me to better focus on what I’m doing and become more productive as a result.
  • Cabin-fever is real and sitting in front of your computer screen, for hours on end is not conducive to good work. To help with this, I’ve made it a rule of thumb to leave the house at least twice a day, even if it's just popping to the shops or taking a quick walk. This has not only improved my concentration and productivity, but it's also helped me maintain a good level of activity.
  • My very short commute of walking down the stairs has allowed me to take better control of my time, diet, work/life balance and even my sleeping pattern. Not having to sit on a train, get on the tube, or drive to work five days a week has enabled me to be a lot more productive with my social and work time. I would also recommend waking up early to fit in a bit of exercise; it’s a great way to get the brain working and endorphins flowing ahead of the day.

Now that the majority of the UK has been working from home for the last six months, it’s inevitable future ways of working will look different. While this has its pros and cons, the takeaway is that the future will be flexible, with a mixture of WFH complimenting that all important office time.

If you’re looking for a fun agency to work for, a more flexible workplace, and a great team, why not get in touch to see what we can offer you?


Tech: Top 9 environmental apps to help you go green in 2021

Sustainable living has never been more important and luckily with the help of modern technology helping the environment is easy. From tackling food waste, to planting trees and recycling old clothes, there are a range of handy apps to make living a greener life a little easier.  

If we all make small changes, collectively we can make a big difference and help save the planet. So, with that being said, below are the best sustainable apps to help you become greener in 2021. 


For those who need help concentrating, Forest helps you to stay focussed. When users want to be productive, they can plant a tree on Forest which will grow as they concentrate, helping users to get off their phones and get stuff done. If you try to cut your focus time short and leave the app early, the tree will die. Whenever users plant a tree in the app, Forest will plant one in real life, so far, Forest has planted over a million trees. 


This real-time carbon footprint tracker is a gamechanger for those looking to shop and live ethically. It tracks the carbon impact of your spending and encourages users to think twice before making purchases that negatively affect the environment. The app also directs users towards businesses that are doing good for their staff, and paying the living wage.

Young Planet

This is a great “cashless” platform where parents can list or request different children’s items for free. From books and clothes to toys and baby equipment, everything on the app that is exchanged helps avoid the landfill. 


Giki provides ethical information about more than 280,000 household products, from food and drink to cosmetics. Items are rated on how ethical, sustainable or healthy they are and users are able to scan products to receive ratingsIf a product has a low score, more environmentally alternatives are suggested. 


Cleared out your wardrobe in lockdown and thinking about donating to the charity shop? Well reGAIN recycles old and used clothes, giving users money off coupons in return. reGAIN will then sort through donated clothes and recycle what they can. Anything that can’t be recycled is sent to a waste-to-energy plant to produce electricity. 


This innovative food waste app allows restaurants and caterers to sell unwanted food, preventing it from going to waste. App users are able to choose from the best nearby restaurants and pick up their favourite treats at  a fraction of the original cost. 


We all suffer from annoying junk mail but always forget to unsubscribe. PaperKarma is the mobile app that allows users to automatically unsubscribe from unwanted mail simply by taking a picture of their post- helping to reduce paper waste and save trees. 

Happy Cow

The free app helps vegans and vegetarians find restaurants, cafes and bars using users' locations. This restaurant finder is available in multiple countries across the world and has a community of active users. 


Refills mission is super simple- to help people live with less plastic. Refill shows users locations where they can fill up reusable water bottles, and with over 30,000 stations listed on the app, you’re sure to find nearby. According to their site,  if just one in ten Brits used Refill once a week there would be less than 340 million plastic bottles in circulation, which we can definitely get on board with. 


Tech: Five apps to help your mental health

Mental health issues have seen a huge increase in the UK during the pandemic, and as we start Mental Health Awareness week it's vital we understand how we are feeling and what options are available to us. 

So, if you are feeling blue, or know someone who might be struggling, there are a number of apps that can provide help. While these apps aren’t a replacement for professional support, they can provide some relief in the early stages of mental health struggles and could prevent issues from snowballing. 


Thrive is an NHS recommended mental wellbeing platform that gives users the tools and insights they need to help manage and prevent common mental health conditions, like stress and anxiety. This free app is completely confidential, giving users management techniques and personalised wellbeing plans as well as signposting them to external support services directly in the app so individuals can seek immediate help if they ever need it. 


This unique  app helps users improve their mental health through the power of music. Instead of relying on words to help describe how they feel, users are able to capture their moods by creating instrumental music that can then be shared or saved. By being able to externalise how we feel about something, Cove can help to to replace the feelings of grief, anxiety, and a range of other emotions, with something users can see and hear.


BetterHelp connects users to licensed mental health professionals, all in the comfort of your own home. All of their therapists have clinical experience and are qualified to provide online therapy such as cognitive behavioural, dialectical, psychodynamic and many more. Users can securely communicate with therapists at their own pace, whether that's on a phone or video call or simply messaging. Users can sign up for  a seven day free trial and after that it costs upwards from £24.50 per week. 


Togetherall is a half social network and half group therapy app, creating an anonymous, safe and supportive community for people who are suffering with mental health issues such as depression and anxiety. The community is moderated by professionals and counsellors, and provides a range of self-guided support through dedicated courses, resources and assessments, all designed to help users work through their pain points in a safe and supportive environment. Togetherall is free and accessible through NHS referrals, health insurance providers and employers. 


This AI driven app gives users personalised mindfulness exercises, helping to  improve mood and lessen anxiety. Aura has a wide range of services including mindfulness, meditation, life coaching tools, inspiring stories, and music, all created by leading emotional health coaches to help restore user’s inner peace and mental health. 


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