Hey 👋 What better way to start a new job then introduce yourself to the whole of the internet...
I'm Alice and I'm Words + Pixels' newest recruit, starting my role as an account manager.
In a nutshell
I started my career at B2B Technology PR agency CCgroup, working across Fintech, Telecoms, and Enterprise technology clients. After just over three years in the world of B2B tech, I decided to try my hand in-house at the charity Back Up, after having a personal connection to Back Up’s work.
Working with Kris Aves, the policeman injured in the Westminster Bridge attack, to secure an interview with ITV and promote Back Up’s work on a national scale
Working with bot mitigation company, Netacea, to raise widespread awareness of the impact bots can have on businesses through securing coverage in the BBC, Telegraph, Wired, and Reuters
Making the final of the PRCA UK Young Lions Competition in 2021
What excites me most about Words and Pixels
Clients - Words and Pixels works with so many truly disruptive clients. I’m excited to learn more about the world of start-ups and scale-ups, and help the team spread awareness of the innovative work clients do through impactful PR.
Culture - After just a few hours in the office I could see just how enthusiastic the team is about the work they do, and how everyone brings something unique to the table. The support they offer each other is really special.
Get some of my essential tips to smash your first week at your new job in PR.
Hey 👋 I'm Daniel and today is the final day of my first week working as a Junior Account Executive at Words + Pixels
While I know I’m far from being an expert in the field, my PR industry knowledge has increased exponentially in the short time that I have been working at the agency and I am excited to keep this train rolling.
News alerts will become your best friend
I didn't have any previous experience before joining W+P, in fact, I only recently graduated from my journalism degree. That's not a problem though, I've developed a wealth of transferable skills that can be applied to PR and I've already been putting them into practice.
Being up to date with world news, is one of the most important parts of my role. As a PR you need to know what's happening generally on the global stage, but also be aware of news that relates to your clients industry. This way you can be constantly reacting to breaking news.
My journalism training means I'm used to the demands of constantly being on top of topical, breaking news.
Understanding of PR
Having had no previous experience working in PR, I honestly didn’t know what to expect in my opening week. As I have found in previous jobs, often you are thrown into tasks and expected to immediately understand how to do it, which can be pretty daunting.
However, working at Words + Pixels was the complete opposite.
The rest of the team at W+P could not have been more helpful in moderating the workload and gradually increasing the responsibilities that I have, only after offering extensive help and feedback on the work I produce.
Public relations is an effective way of building relations with a multitude of audiences depending on the clients’ focus. Already, I understand the process of gathering relevant coverage and how it relates to our clients; as well as the methods of delivering pitches to journalists, publications and other media outlets.
In this first week, I've gotten a broad understanding of how PR works across a variety of clients, all requiring very different needs. I've had the opportunity to work with Seed Legals to discuss the struggles of fundraising, to working with Lime to promote the expansion of their e-scooter program in cities across the country.
Having completed my first week at my new job in PR, the importance of teamwork was very apparent.
Clients are assigned to teams of small numbers to ensure that they receive quality coverage and support. Working in conjunction with your team is the most effective way to provide the best service for your clients.
I've loved working with the team at Words + Pixels. Everyone is more than happy to help, even if it's regarding a client they don't directly work with. The team flag important updates about their client in daily standups; this provides us with a holistic view of client activity across the agency.
Having a team on hand to help with anything creates a culture where you feel supported - even as a newbie to PR!
Even though it’s early days, I can see there is a clear path for me in this industry and I couldn't be more enthusiastic about developing in this role.
Words + Pixels feels like the perfect place to improve my knowledge and understanding of PR. The people and working environment couldn't be any more welcoming; they've given me a brilliant introduction to my first PR job.
I'm one week in and I'm looking forward to seeing where this job takes me!