Industry Roundup: IKEA and Starbucks use human stories

This week's industry round up had a focus on storytelling and the brands bringing a human element to their campaigns. Overall, we can see that the brands are focusing on the consumer than the actual brand.

IKEA Life Collection 2022:

IKEA uses human stories for their Life Collection of recycled products

Firstly, the most recent piece was IKEA's Life Collection 2022 - this came in the form of a visual catalog of used furniture telling the stories behind the products  being resold at IKEA’s new second-hand stores in Norway.

IKEA uses human stories for their Life Collection of recycled products

Essentially, this looked at the life cycle of a piece of furniture and what it has seen, whether that be divorce, a bereavement, or perhaps just become redundant or unloved. The backing track, an accoustic version of ‘Don’t You Forget About Me' really brings the point of the campaign to the forefront - old furniture need not to be discarded and forgotten about.

Personally, I think it's so clever and emotion provoking as it brings more of a story to the object - something we can all relate to as an onlooker. The video encourages the viewer to look beyond IKEA's well-known branding and products, but actually to engage in the narratives that play out around each piece of furniture.

Starbucks' Every Table Has a Story

Starbucks' 'Every Table has a Story' is another great example.

It's a story of a woman who is trying to kick-start her career who works from a table in the cafe. Knock back after knock back she stays resilient, returning to the same table in the same Starbucks cafe.

The story ends, and the protagonist opens a magazine which features her work. The narrative brings to life the on-goings that Starbucks sees rather than the product itself.

Using human-led stories in PR

Using human stories in PR is a great way to humanise your brand. Whether it's drawing on your values and culture, or using your own experiences to join in industry conversations, a story your consumers can relate to is a surefire way to instigate brand awareness and even brand loyalty.


Team: Dear Undergrads…

Najyah has just completed a two week PR internship with Words + Pixels, and has given us the low-down on PR habits she wished she knew before!

The two weeks I spent interning at Words + Pixels were plenty enough to give me a checklist of habits and goals that I would like to achieve in my second year of university - though I wish I had started earlier! Whatever course you study, going to university is a valuable opportunity to learn about the world and grow as a person. However, if you are keen on having a career in PR as I was in my first year, you might find very little resources to help you understand what skills you need to build. 

So, after two weeks of learning, researching, asking everyone about their PR career journeys, and receiving helpful feedback, here is what I’m going to do:

1) Develop a balanced media diet

Social media is a fascinating space to follow the news, and get an overview of different perspectives. But, reading a different newspaper every morning for the last two weeks, has brought to my attention alternative writing styles, and a distinction between the kinds of stories that publications choose to run. 

Going forward, I want to develop the habit of scanning the newspapers online everyday. I would recommend trying this at least once a week, especially as being familiar with a range of publications is a great asset to have.

2) Create a CV

W+P founder, Nick, mentioned to me that it is never too early to create a CV. It would have been much simpler for me to map out where I am lacking in experience or abilities that companies look for, and what I might work toward if I had made one sooner. If you haven’t already, crack on to find out your personal areas of development.

3) Gain writing experience 

Most job specs for entry-level positions call for creativity and writing skills. A fun and accessible way to gain this experience as students, are student papers. I will definitely be on the lookout for content writing or editing roles with my university paper, as there is so much I will gain from doing this (beyond it looking good on my CV). 

Firstly, it requires you to get into the habit of writing under deadlines. At W+P, the workload was fast-paced, but the more tasks I completed, the easier it became to produce higher-quality work in short spaces of time. Secondly, completing course assignments tends to narrow your focus on the topics you choose to write about. Writing articles is a great practice to explore current affairs and step into other people’s shoes.

4) Be active on LinkedIn

Building a reliable network of people will prove helpful from the minute you graduate to five or ten years later. Relationship-building skills are a PR professional’s bread and butter. The sooner you start, the better; As a student, it is easy to begin by connecting with course mates and tutors. 

Post about the work you do, what you enjoyed learning about, re-share articles that are interesting. Any part time work, volunteering, or activities from societies are also great things to share. Plus, it is a fantastic tool for discovering and staying current with various PR firms. I will, without a doubt, make use of this to find other internships and possibilities.

These are just a few of the things I discovered while working with W+P, but forming these habits will undoubtedly strengthen the abilities I will require in the future. These habits would have been really helpful in my first year, so I do hope that this may help another student out.


New Pixel alert: meet our new Account Manager, Alice

Hey 👋 What better way to start a new job then introduce yourself to the whole of the internet...

I'm Alice and I'm Words + Pixels' newest recruit, starting my role as an account manager.

In a nutshell

I started my career at B2B Technology PR agency CCgroup, working across Fintech, Telecoms, and Enterprise technology clients. After just over three years in the world of B2B tech, I decided to try my hand in-house at the charity Back Up, after having a personal connection to Back Up’s work.

Some highlights

  • Working with Kris Aves, the policeman injured in the Westminster Bridge attack, to secure an interview with ITV and promote Back Up’s work on a national scale 
  • Working with bot mitigation company, Netacea, to raise widespread awareness of the impact bots can have on businesses through securing coverage in the BBC, Telegraph, Wired, and Reuters 
  • Making the final of the PRCA UK Young Lions Competition in 2021 

What excites me most about Words and Pixels 

  • Clients - Words and Pixels works with so many truly disruptive clients. I’m excited to learn more about the world of start-ups and scale-ups, and help the team spread awareness of the innovative work clients do through impactful PR.
  • Culture - After just a few hours in the office I could see just how enthusiastic the team is about the work they do, and how everyone brings something unique to the table. The support they offer each other is really special.  
  • The work and opportunity to learn from the best in the business. Words and Pixels is ambitious and enables clients to scale through meaningful work. I’m excited to tell the stories of disruptive clients and learn from everyone in the team.

If you're looking for your next role in PR, then check out our careers page.


Tech: Crunching the cost of living crisis with 6 apps to keep your wardrobe fresh 

 Fashion tech is keeping you trendy through more sustainable fashion consumption.

When reassessing our spending habits, it’s often the trendy or non-essential clothes that are one of the first to be red lined. But the Gok Wan inside all of us is dying to escape at the prospect of four summer weddings, a work-do and Christmas celebrations.

For many Gen Z and millennial consumers, there’s an interesting paradigm that occurs when consuming fashion, and deciding when and how to do so.

 Caught between a rock (environmental foreboding, issues of climate change and the impact of fast fashion on the planet) and a hard place (societal pressures to buy new, because new = trendy = cool), these consumers now have the added complexity of the cost of living crisis, and their ability to use disposable income on clothes. 

We’ve outlined six of our favourite fashion-tech apps to help you save money, stay stylish, and minimise your affect on the planet:

1. By Rotation 

By Rotation was the world’s first social fashion rental app, launched in 2019. It is focused on creating a community of like minded people, conscious of the environment but still fashion-lovers. By Rotation offers renters the opportunity to wear both luxury and high street clothes for a fraction of the price to suit their budget.

2. Hurr

Hurr, like By Rotation, is a clothes rental app designed for women. They believe that getting women to rent instead, meant they could still get their kicks from the latest luxury trends and pieces, without burning a hole in their pocket or the planet. 

You know that £150 dress sitting at the back of your cupboard? See what you could make: 

3. Sojo 

Sojo founder, Josephine Philips, believes that second-hand shouldn’t mean a compromise in great fitting clothes that make you feel really good.

After many years of frustrating charity shop gems that didn’t fit quite right, Josephine decided to build the technology to make clothing alterations and repairs mainstream. With a Deliveroo-like model as the basis, the app connects customers to local Seamster businesses, The result? People could get their clothes altered or repaired with a few simple clicks. 

4. Nuw 

Nuw is the clothes swap app. Users earn coins for every item they list to swap. Users then use their coins to swap an item from another member, or request to borrow for as long as you like. Each swap is only £0.99. Each time an item is borrowed or swapped on Nuw, they offset 25% of the resources that would have been used in the production of a new item. 

5. Depop

Depop is a reselling app which allows your friends and creative influencers all over the world to see the things you like, buy, and sell. Buyers can browse for pre-loved electronics, clothes, accessories and more. You can refine your search with their filter functions, you can find the exact brand, size, colour, and condition item you’re looking for. 

6. Vinted

Just like its counterpart Depop, Vinted is a clothes reselling app. Without sellers fees, users can list and sell their items for free. To boost their items, sellers can choose pay to promote their items to get in front of the right audience. 


Thought Leadership: Becoming an established authority in your sector

Thought leadership is a fantastic way to build credibility for an individual and a business. While it might sound like another PR buzzword, it essentially means becoming an influencer in your field and it is a key part of many PR strategies. 

The value of being a thought leader

The main goal of thought leadership is to become recognised as an expert and used as a go-to resource. Think Martin Lewis, who has become synonymous with financial advice and is trusted by millions across the UK. 

By becoming a thought leader in your industry, you are able to build credibility for your business and develop trust amongs your target audience. Over time this can help drive more people back to the company. 

But this doesn’t (and can't) happen overnight. 

Thought leadership in PR

You can have a number of thought leaders within one company, who can all offer their own unique insight on a topic. From your CEO to the Head of Data, many people have a wealth of knowledge that can contribute to the industry conversations going on outside the four walls of the company. 

When we first start working with a client, we love to have a coffee with the company's key figures to learn about their experience and interests. This is a great way to establish who can become your company thought leaders. 

We can then take this insight and explore the wider industry conversations, identifying areas where we feel our thought leaders can really add value. 

The most successful thought leaders are ones who understand their audience's motivations and pain points and provide authentic, insightful advice that moves a conversation on. There is nothing worse than someone simply sitting on the fence. 

Once you have your talking points and thought leaders agreed, you’re ready to start building their profile! 

You can do this through number of avenues: 

1. Commentary 

When there is a big piece of breaking news within an industry, many media outlets are looking for reactions from people within the space and also for advice on what this news means for the general public. For example, when all the offices were told to close because of Coronavirus, many journalists were looking for reactions from business leaders on what this meant for their business and teams. 

This type of thought leadership can take the form of short snappy written comments or even interviews on television and radio, but it is competitive, so it’s important you are quick off the mark and demonstrate a strong opinion to get real cut through. 

Our client, Oaktree Power Ltd, was featured in City AM in response to the government's announcement of support for high energy businesses during the energy price increase.

2. Trade opinion piece 

A proactive way to position yourself as a thought leader is through in-depth opinion pieces on recent trends within your industry. Many trade outlets are on the lookout for long form advice pieces that can help break down a topic for their readers while providing genuine insight. This allows you to demonstrate your knowledge on a subject and position yourself and your business as a leader within the space. 

For Kitt, we positioned their COO and founder Lucy Mitton in a piece for WorkLife on the importance of office space for startup and early stage businesses.

3. Social media 

Social media can be used in a couple of ways to establish yourself as a thought leader. If you’ve been featured in a national newspaper or trade magazine offering your opinion or insight on a topic - then share it! Social media is a great way to leverage PR campaigns and coverage wins, since you’ll be signposting your content to your followers, who might not have otherwise seen it. 

Some of the best examples of this are:

Steven Bartlett

Ellie Middleton

An autistic and ADHD activist and content creator.

Christel Quek

Co-Founder of Bolt.

Authenticity is the key to thought leadership

The most important thing to remember is to be authentic, both of these platforms are crowded and in order to stand out, your posts need to offer genuine insight and can’t just be another way to share company updates. 

If you’d like to learn more about how we can help position you and your brand as a thought leader, get in touch with us at hello@wordsandpixels.co

Check out our work here


Thought leadership: When is it too early to engage PR for my startup?

In short, it’s never too early to start PR for your startup. But you need a few things in place to set you up for success. 

PR for startups is a brilliant way to grow your brand, profile and business, and compared to some other marketing practices, can be relatively low cost if you think creatively about how you go about it.

So, if you're thinking about it and want to get started, here are six top tips you need to know before you do.

1. Know your goals

The opportunities for PR are endless.

It sparks conversation. Shapes how you're viewed by your customers and the wider industry. Establishes your credibility. It can attract investors, drive leads and most importantly, support the growth of your business.

However, just like everything in business, you need to have a clear understanding of your goals and what you want to achieve from your efforts. Ask yourself, what does success really look like?

Perhaps you're looking to increase brand awareness, educate a specific audience or establish yourself as a thought leader.

These are great goals to have, but choose a few and stick to them.

If you’re looking for a quick marketing hack that will drive instant revenue, then look elsewhere. PR is not the solution. 

2. Think about your audience

It’s easy to get lost in the romantic idea of having your business written about by The BBC or featured in The Times… 

But let's imagine you’re a B2B SaaS platform in a niche category. Are these national titles really the right place for your business?

Or could you, in fact, gain more value from placing stories in industry-specific publications, that are read by your customers and peers?

Something to think about.

3. Building the story

We all want the big headlines and prime-time stuff.

But let me tell you now, these do not come over night. Reputations are built and most journalists will not have heard of your startup before. So you'll need to educate them.

How do you do that?

Well, the best way is to start small and build momentum.

Every conversation with a journalist, and every piece of coverage you generate will form the basis of your PR efforts going forward. It builds a picture of your business in the media and establishes you as a trusted voice. So the next time someone Googles you or your business, guess what they'll read?

And trust us, journalists use Google more than most.

4. Make time for PR

As a startup founder, it's probably safe to assume that you don't have bags of time to spare. 

Wearing five different hats from CEO, to head of marketing and HR, your time is precious.

So you probably don't want to hear this, but PR takes time.

Crafting the right story for a specific journalist, following up only to hear nothing back. Not to mention all the back and forth if a journalist does engage with you. And then, when you do get your story covered, you need to ride that momentum and it starts again. It's all about consistency.

Unless you're willing to stick at it and build time into your week for PR, you're never going to benefit from the impact it can have.

5. Make sure your messages are aligned

To achieve effective PR results for your startup, you really need to ensure you have an established marketing strategy in place that is performing well against your objectives. Then, it's important to ensure your PR efforts complement this.

There's no point saying one thing in your social ads, and saying a completely different thing in an interview with a journalist.

Keep banging the drum and deliver a consistent and unique message. This is what people will know you for.

When you do start getting results in PR, amplify them across your marketing channels.

Share your coverage on personal and company social media accounts (don't forget to tag the journalist). Include links in your customer emails and add them to your website too. It all builds credibility.

6. In house, freelance or agency?

So, you know your objectives and you've identified your audiences.

But maybe you don't have the time to commit. Perhaps you've tried and haven't succeeded. Or maybe things are going well and you want to increase your efforts.

What are your options?

Freelance: There are plenty of great freelancers who can help, and many have industry specialisms. You pay them for a dedicated amount of their time each month, and they bring their contacts and experience. This is a great place to start and the flexibility means it can be very cost effective.

Agency: PR agency teams have a wealth of experience, contacts and specialisms which will really supercharge your efforts. Perhaps you're getting ready for a big launch, or gearing up for some company news, dealing with some crisis management or simply want to invest in PR as a key pillar of your marketing mix. They should act as an extension of your team, understand your brand and provide consultation on how to take PR to the next level. But they will still need management, so you'll need to think about who is best placed in your business to maintain and cultivate that relationship.

In-house: Hiring an in-house PR Manager is something you should think about when things are going well. Like really well. Well enough to take up someone's whole day, five days a week well. This is a great hire when you're looking to expand into other markets. They should work closely with all areas of your business and any agency teams to ensure that communications are aligned.


Insight: What I wish I knew before I started my career in PR

Dan, a words + pixels team member

Hey, I'm Dan, and I've been working with Words + Pixels for almost four months now.

PR is a fast paced, reactive, and creative industry and I'm absolutely loving it. BUT, there are a couple of things I wish I knew before starting my career in PR.

Getting started in PR can be a daunting prospect, especially when you come from a background of journalism and your sole PR experience is one module on a three-year course. So, after a third of a year in PR, what have I learned? And what do I wish I had known before? 

Here are some things that would have benefited me before starting my career in PR:

PR is not advertising

From a place of very basic understanding it can be easy to see PR as advertising for your clients, but this is not the case. PR is about creating campaigns (by providing insight and value to your clients' audience) with the goal of creating organic brand awareness.

It’s about working around the clients’ goals and values to help share their message.

Be persistent

Now that I have a few months of pitching under my belt, I have come to understand the importance of being persistent, and patient! Even the perfect pitch can be ignored by journalists so it is important not to get hurt by that.

Often, reporters will ignore, turn down, or rudely reject an opportunity. It is vital not to become dejected by this. Instead of thinking ‘this is all wrong’, it is better to think ‘what can I do to make this more appealing?’ This way, you can adapt your pitching style to make it alluring to journalists.

Build relationships

In journalism, building relationships is everything, and PR is no different. Having contacts in high-profile roles and/or suitable people in relevant titles makes it SO much easier to get coverage. If everything goes smoothly when working with a journalist to publish a piece, then they are more likely to work with you again.

Demonstrate that you are capable of working professionally within their time frame. Why? Because they are much more likely to open your email the next time you need coverage.

Become familiar with a range of titles

Consuming news is incredibly important in PR. Staying up to date and continuing to be reliably informed on current events is hugely beneficial. Understanding what content is in particular titles, as well as the style they write in, makes it a lot easier to determine where to pitch certain stories and clients.

Don’t become too comfortable with one major publication since it is not always going to be suitable with what you’re working on. Having a well-balanced media diet will go a long way into being successful in PR.

Expect the unexpected

When working most jobs, it becomes easy to fall into a general routine.

Knowing what you’re likely to be working on each day. This is NOT the case in PR. You have to be prepared for everything, even when it appears to be running smoothly. You have to be ready to drop whatever you had planned to do in case there’s an urgent email you need to address, or there’s a complication in the campaign you’re planning.

It is vital to understand early on how to stay organised and work out the best way to react and adapt to sudden changes.

Preparing for your career in PR

Adapting to a new craft is always going to be tricky at first, and there’s a long way to go before being comfortable in all areas relating to PR. Even someone who’s been in the industry for years can still have issues and complications.

So don’t panic.

It’s a learning process and the only way to get better is to apply yourself, learning from what you do right, and what you do wrong. However, having an understanding of these tips before starting will go a long way in managing your expectations, and preparing you for a role in PR.


Insight: A day in my life in my first week in PR

Get some of my essential tips to smash your first week at your new job in PR.

Hey 👋 I'm Daniel and today is the final day of my first week working as a Junior Account Executive at Words + Pixels

While I know I’m far from being an expert in the field, my PR industry knowledge has increased exponentially in the short time that I have been working at the agency and I am excited to keep this train rolling.

News alerts will become your best friend

I didn't have any previous experience before joining W+P, in fact, I only recently graduated from my journalism degree. That's not a problem though, I've developed a wealth of transferable skills that can be applied to PR and I've already been putting them into practice.

Being up to date with world news, is one of the most important parts of my role. As a PR you need to know what's happening generally on the global stage, but also be aware of news that relates to your clients industry. This way you can be constantly reacting to breaking news.

My journalism training means I'm used to the demands of constantly being on top of topical, breaking news.

Understanding of PR

Having had no previous experience working in PR, I honestly didn’t know what to expect in my opening week. As I have found in previous jobs, often you are thrown into tasks and expected to immediately understand how to do it, which can be pretty daunting.

However, working at Words + Pixels was the complete opposite.

The rest of the team at W+P could not have been more helpful in moderating the workload and gradually increasing the responsibilities that I have, only after offering extensive help and feedback on the work I produce.

Public relations is an effective way of building relations with a multitude of audiences depending on the clients’ focus. Already, I understand the process of gathering relevant coverage and how it relates to our clients; as well as the methods of delivering pitches to journalists, publications and other media outlets.

In this first week, I've gotten a broad understanding of how PR works across a variety of clients, all requiring very different needs. I've had the opportunity to work with Seed Legals to discuss the struggles of fundraising, to working with Lime to promote the expansion of their e-scooter program in cities across the country.


Having completed my first week at my new job in PR, the importance of teamwork was very apparent.

Clients are assigned to teams of small numbers to ensure that they receive quality coverage and support. Working in conjunction with your team is the most effective way to provide the best service for your clients.

I've loved working with the team at Words + Pixels. Everyone is more than happy to help, even if it's regarding a client they don't directly work with. The team flag important updates about their client in daily standups; this provides us with a holistic view of client activity across the agency.

Having a team on hand to help with anything creates a culture where you feel supported - even as a newbie to PR!

Even though it’s early days, I can see there is a clear path for me in this industry and I couldn't be more enthusiastic about developing in this role.

Words + Pixels feels like the perfect place to improve my knowledge and understanding of PR. The people and working environment couldn't be any more welcoming; they've given me a brilliant introduction to my first PR job.

I'm one week in and I'm looking forward to seeing where this job takes me!


Interview: Kindora’s Founder and CEO Sarah Ouellette on International Women’s Day #BreakTheBias

It’s Tuesday 8th March, and it’s International Women’s Day. This year’s theme #BreakTheBias aims to challenge the unfair gender bias that women face in today’s society.

Sarah Ouellette is the Founder and CEO of Kindora, a platform to buy, rent, and sell baby goods. We had a chat with her to explore how motherhood has impacted her career, and how she tackles gender bias in her own company.

Sarah, CEO and founder of baby reselling platform, Kindora. Words + Pixels interviewed Sarah about International Women's Day and how she tackles gender bias at her company

Has motherhood changed how you operate in business? 

Without being a mother, Kindora would not have existed, or in my opinion, even mattered to others. That being said, it is an everyday mental workout to manage everything.  I'm more efficient with time and I make decisions faster but it's hard.

What advice would you give yourself at the beginning of your career?

It's okay not to know everything!  Take the time to learn and unlearn!

What are the biggest challenges you face when implementing gender equality in the workplace? 

We want to hire smart people across the board in our business – from sales to marketing to business growth. We've intentionally focused on finding as many women as possible to add to the team, but there are times where there just haven't been as many women in the candidate pool.  The same thing happened with Angel investors in our business.  Although our biggest investors are women, more men are on our investor list.  

What do you think the biggest misconception is regarding women in business? 

In the early stage of startups, I'd say there's a sense that women need more advice or mentoring – often discussed in Sifted. In fact, women are statistically better at pitching and need investment more than advice. Tessa Clarke, the founder of Olio, just wrote a great piece in Sifted about this.

Do you experience gender bias as a woman in a C-suite management position? 

Early in my career I progressed quickly to C-suite and was often the only woman at that level.  It wasn't until I was pregnant and had a baby that I felt the real difference in how I was perceived and treated. 

How does your company culture address the gender disparity between men and women in the workplace? 

We have a 50/50 split in our staff but, most importantly, we are constantly walking the talk in our investor set and advisors.  We're currently raising our seed round – as we speak (!!!) - and have prioritised VC funds with at least one female decision maker in the fund.

Kindora text logo. Kindora are tackling gender bias lead by female founder and CEO sarah ouellette.

Europe's platform to buy and sell baby goods

Kindora is an award winning platform to buy, sell, rent premium baby and children’s items that are not just as good as new – they’re better than new. Every item you buy, rent or sell on Kindora is one item less added to the mountain range of new goods manufactured each year. 


Follow Sarah on LinkedIn

Check out our interview with Flash Pack's Radha Vyas on International Women's Day 2022 here.


Tech: The PropTech companies helping Zillennials get on the property ladder 

PropTech companies lead the way in helping first time buyers.

Whether it’s buying avocados or those pesky Netflix subscriptions, Millennials and Gen Z are often being blamed for not being able to afford their own home. Kirstie Allsopp is the latest person taking aim at the younger generation for not getting on the property ladder. 

However, it is fair to say there is much more at play. The rising cost of living, low salaries, and the astronomical cost of property has created a perfect storm for first time buyers. This has also contributed to the average age of first time buyers surpassing 30 across the UK.  

House prices as a multiple of average earnings

However, all is not lost for Generation Rent. 

There are a number of incredible companies out there that are helping Zillennials get on top of their finances and seek out the extra boost they might need to get their deposit together.

Check out Words + Pixels' favourite companies helping Zillennials get on the property ladder:

Even - Help to buy for preowned homes 

There are lots of great initiatives out there to help people buy new homes, but Even is one of the first of its kind to provide a help to buy scheme for pre-owned houses.

Created by Nested, Even can lend you up to two times your deposit to help you on the road to ownership. This provides a great option for people who might have 5% saved, but are restricted by salary.

The loan is interest free and when you sell, you simply share the profit back with them based on their contribution.

Nude - Saving from start to finish 

Figuring out how much you need to even start looking at properties can be a minefield, which is why Nude is such a helpful app.

How does it work?

  • You start off by searching for your dream property type and location; '2 bed flat in East London'.
  • Receive the real time price AND the amount you would need for a deposit.

Our favourite bit? Nude give you a countdown of how long you will need to save based on what you can afford to set aside each month (don't look at houses in Notting Hill or Chelsea, you might cry!). This is particularly helpful for first time buyers to keep track of spending. Nude even provide tips on how you can save even more.

They’re also one of the few providers that is still offering the government sponsored Lifetime ISA, which includes a free 25% bonus, helping you get one step closer to that dream flat. 

Peach - Helping you achieve your goals 

Soon to launch app Peach helps you take control of your finances, so that you can plan your future.

You can track property, pension, financial and physical assets in one place, simply linking your different accounts, giving you a complete overview of your finances in one place. Peach will help you create goals, such as buying a house of X value and adjust these based on the real-time market value. 

Money Box - The Investing Guru 

Money Box is a great platform to guide you through the investment journey. Investing can be a great way to grow your money and get you closer to that deposit goal. You'll also be offered higher long-term returns than a current or savings account.

The best bit? You can start at just £1 and pick their cautious starting option which aims for modest growth with minimal risk. It's worth exploring other options including their own Lifetime ISA to help save and grow your money.

LOQBOX- The Credit Saviour

Money saving is the obvious key to getting on the property ladder. Getting your credit score in order is also essential if you’re looking to take out a mortgage. LOQBOX helps you build your credit rating and get better rates for when you look to borrow money.

You figure out how much you can afford to save in a year and LOQBOX then locks this away in a digital piggy bank as a 0% APR loan. You pay off the loan over 12 months, and LOQBOX then report this to the three leading credit agencies - showing them that you can handle credit.

Once you are all paid off you can release every penny back into a new account. As with any form of loans, make sure you read the small print!

Like this post? Check out how our work with PropTech companies here.

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