Get some of my essential tips to smash your first week at your new job in PR.
Hey 👋 I'm Daniel and today is the final day of my first week working as a Junior Account Executive at Words + Pixels
While I know I’m far from being an expert in the field, my PR industry knowledge has increased exponentially in the short time that I have been working at the agency and I am excited to keep this train rolling.
News alerts will become your best friend
I didn't have any previous experience before joining W+P, in fact, I only recently graduated from my journalism degree. That's not a problem though, I've developed a wealth of transferable skills that can be applied to PR and I've already been putting them into practice.
Being up to date with world news, is one of the most important parts of my role. As a PR you need to know what's happening generally on the global stage, but also be aware of news that relates to your clients industry. This way you can be constantly reacting to breaking news.
My journalism training means I'm used to the demands of constantly being on top of topical, breaking news.
Understanding of PR
Having had no previous experience working in PR, I honestly didn’t know what to expect in my opening week. As I have found in previous jobs, often you are thrown into tasks and expected to immediately understand how to do it, which can be pretty daunting.
However, working at Words + Pixels was the complete opposite.
The rest of the team at W+P could not have been more helpful in moderating the workload and gradually increasing the responsibilities that I have, only after offering extensive help and feedback on the work I produce.
Public relations is an effective way of building relations with a multitude of audiences depending on the clients’ focus. Already, I understand the process of gathering relevant coverage and how it relates to our clients; as well as the methods of delivering pitches to journalists, publications and other media outlets.
In this first week, I've gotten a broad understanding of how PR works across a variety of clients, all requiring very different needs. I've had the opportunity to work with Seed Legals to discuss the struggles of fundraising, to working with Lime to promote the expansion of their e-scooter program in cities across the country.
Having completed my first week at my new job in PR, the importance of teamwork was very apparent.
Clients are assigned to teams of small numbers to ensure that they receive quality coverage and support. Working in conjunction with your team is the most effective way to provide the best service for your clients.
I've loved working with the team at Words + Pixels. Everyone is more than happy to help, even if it's regarding a client they don't directly work with. The team flag important updates about their client in daily standups; this provides us with a holistic view of client activity across the agency.
Having a team on hand to help with anything creates a culture where you feel supported - even as a newbie to PR!
Even though it’s early days, I can see there is a clear path for me in this industry and I couldn't be more enthusiastic about developing in this role.
Words + Pixels feels like the perfect place to improve my knowledge and understanding of PR. The people and working environment couldn't be any more welcoming; they've given me a brilliant introduction to my first PR job.
I'm one week in and I'm looking forward to seeing where this job takes me!